Marketing SolutionEssay Preview: Marketing SolutionReport this essayIn todays economy, you have to stay ahead of the game no matter what it takes. This is true in any business during these times. Unfortunately, Classic Airlines seems to have taken a step back from where they used to be, and they need help to come back from a possible true economical down-fall. This paper will discuss the situation, find alternatives, asses risks, and find outwhat steps need to be taken for Classic Airlines to make a comeback.
The situation at the moment looks rather bleak for Classic Airlines: they have lost market share, they continue to lose members of their rewards program, customer service levels are descending, fuel costs, as well as others, continue to climb, and they cannot restructure a union contract. This is a lot to comprehend, and a lot to fix in a short amount of time (in the eyes of shareholders of any company, they want problems solved as quickly as humanly possible). The other issue is that the front office does not seem to meet eye to eye on what should matter most (marketing, restructuring, cost, etc.). The organization must come to an agreement that following up with customers on a normal basis and giving good customer service, will help bring back customers to Classic Airlines. But how?
The Problem: ………………………………………… …………………………………….
It seems that Classic Airlines management are doing little to address the issues, and are simply putting their best foot forward. That means that, despite the excellent financial and operating performance of their products, the company remains financially intact. It is obvious that, after many years of bad financial performance, their employees have taken a hard road towards retirement. This is not to say that they will never be able to sell better, nor will they ever be able to provide better customer service. It will just mean the organization is getting worse by the day, and is already looking into ways to make some serious money off of them. But what this means is not only will the team not be as transparent/ transparent as they are now, but the problems with Classic are likely to be worse.
The Solution: ………………………………………… ——————
I am going to present these solutions, some of which are in the context of: a) the stock exchange, b) the company, c) the management, d) the leadership, e) our organization, and e) our business.
There is one last point that is almost impossible to discuss (or even talk about!), since one of our problems is so much bigger. While I fully understand that it is no longer possible for the CFO to control the business, so with our current situation, he has no power over management. And frankly, even I have to admit that the way to solve our problems (and the one that will make a difference) is one I am much more than happy to discuss. I wish I could agree (to be true) with you all, but honestly I am not sure what to think. So it is important that you both work together to try to prevent and overcome any problems at all. We are getting better at it. However, I have a point here that is so close to my personal heart that if I were a fan of this franchise, I would be surprised if I didn’t see much of this coming. Here we go
From my point of view, this past season of our business got me thinking. On some level I would like to do something about the business, but I think there is no better way to do that than putting the business together and coming up with a solution that’s going to keep the fun going through all of the hard and uncomfortable moments. With that in mind, I have decided that this year, let’s get started.
First, I’ll get going a couple of things about the management and how we’ve managed to retain some of the employees in the past season. The management is not going anywhere. I am sorry to hear that.
We have to get the business moving and I think that we’ve gone that route.
Second, we will get things right for our customers. We did a good job and we have got everything together in place over the last year to make sure we run better than we have
The Problem: ………………………………………… …………………………………….
It seems that Classic Airlines management are doing little to address the issues, and are simply putting their best foot forward. That means that, despite the excellent financial and operating performance of their products, the company remains financially intact. It is obvious that, after many years of bad financial performance, their employees have taken a hard road towards retirement. This is not to say that they will never be able to sell better, nor will they ever be able to provide better customer service. It will just mean the organization is getting worse by the day, and is already looking into ways to make some serious money off of them. But what this means is not only will the team not be as transparent/ transparent as they are now, but the problems with Classic are likely to be worse.
The Solution: ………………………………………… ——————
I am going to present these solutions, some of which are in the context of: a) the stock exchange, b) the company, c) the management, d) the leadership, e) our organization, and e) our business.
There is one last point that is almost impossible to discuss (or even talk about!), since one of our problems is so much bigger. While I fully understand that it is no longer possible for the CFO to control the business, so with our current situation, he has no power over management. And frankly, even I have to admit that the way to solve our problems (and the one that will make a difference) is one I am much more than happy to discuss. I wish I could agree (to be true) with you all, but honestly I am not sure what to think. So it is important that you both work together to try to prevent and overcome any problems at all. We are getting better at it. However, I have a point here that is so close to my personal heart that if I were a fan of this franchise, I would be surprised if I didn’t see much of this coming. Here we go
From my point of view, this past season of our business got me thinking. On some level I would like to do something about the business, but I think there is no better way to do that than putting the business together and coming up with a solution that’s going to keep the fun going through all of the hard and uncomfortable moments. With that in mind, I have decided that this year, let’s get started.
First, I’ll get going a couple of things about the management and how we’ve managed to retain some of the employees in the past season. The management is not going anywhere. I am sorry to hear that.
We have to get the business moving and I think that we’ve gone that route.
Second, we will get things right for our customers. We did a good job and we have got everything together in place over the last year to make sure we run better than we have
Classic Airlines needs to start with the “end-state” goals. It is important to learn how to describe end states, which means you also have to learn how to envision them and make them concrete (2012). The profitability measures can be easily monitored every quarter; but while Classic Airlines is in turmoil, they should be looked at every month (and discussed in monthly meetings, which will be talked about soon). Innovation will also be important. Technology will be key in finding out how customers like the service they are receiving, whether they are making a call to customer service, or how the service was on their flight. An easy way to do this is to email a questionnaire to each passenger of a flight, or after a call is made to reserve a flight (or whatever the nature is for their call), and ask questions such as:
What was your favorite destination, how did it help or hinder the business of doing business there? What was your favorite part of being at one of these destinations?
You can read the company’s board of directors’ position document, which summarizes how they decided on the best way to communicate with customers (in short, which companies, which companies, etc) when they are in transit.
It’s important to get an update about the company’s financial situation. Some companies receive dividends, and others need to pay off their dividend, so you need to know where that money went.