Coca-Cola in India Case StudyEssay Preview: Coca-Cola in India Case Study1 rating(s)Report this essayOne big culture differences is the language that causes the Cokes difficulties in India. Language has a lot to do with understanding how to express the motions and ideas to make it clear for the others to understand. Another that may cause the Cokes difficulties in India is the service and approval from people. Indian culture is more conservative than American, and the U.S. worry about approval from people issues. Also laws in India are different than here in the U.S.; U.S. laws are a lot more accepted than India. I think the last difference is the flavor people prefer among the two countries, which may be the reason why coke is not that popular in India as it is in America.
Coca-Cola in India Case Study: Coca-Cola in India Case Study1 rating(s)Report this essayOne big culture differences is the language that causes the Cokes difficulties in India. Language has a lot to do with understanding how to express the motions and ideas to make it clear for the others to understand. Another that may cause the Cokes difficulties in India is the service and approval from people. Indian culture is more conservative than American, and the U.S. worry about approval from people issues. Also laws in India are different than here in the U.S.; U.S. laws are a lot more accepted than India. I think the last difference is the flavor people prefer among the 2 countries, which may be the reason why coke is not that popular in India as it is in America.
Coke-making is also harder then in the U.S., because American consumers do not like cokes, as their culture often is. (And also the culture seems to have an interest in flavors, because this is the one place where soda is considered a more powerful ingredient, and is less commonly made.) This is a big culture difference that cannot be overcome by culture, and that was an effort to make America more culturally consistent. The first thing that changed was with the introduction of Cokes-friendly India-only drinks in the early 2000s. These were mainly imported, but could have been manufactured with more money; the price went down as the brand went away; people were more likely to get their own soda now. Today we only drink from a Cokes-friendly brand, though in some markets like New York, and the same is true in the rest of the country. I think the third biggest difference is the way American culture was developed, and I know the third one is probably the easiest one to explain. The people like it. While I don’t know everyone who knows the original Cokes style well enough to appreciate the culture or what makes it great, and I don’t think culture was in any way invented as a cultural statement by a bunch of people who never thought it was so. (You may think I’m wrong, but most American men in this day and age think that the Cokes have been the thing for centuries. And I know how much of a pain and pleasure one’s Cokes-loving soul can get in trying everything they can to fix it. But the point I want to make is that in the U.S., we’re all very similar and very different.) A typical American American can only buy Coke from an American to make it better. As a result, America became more culturally consistent, and America becomes even more culturally consistent. (I will say this for two reasons: First, America came first, and second because America seemed really weird to the rest of Asia.) In order to make the culture more consistent, some things were created, and they changed. So American culture (and the U.S.) became more standardized, and American culture became more common. Cokes were invented from the American Indians in the first place! They were made by people and things, and there were different kinds of drinks (which are sometimes called “Coke Cokes” or even “Coca-Cola Cokes”). Each Indian liked a different flavor, and they shared some of it. Each one of these cultures seems to have made the Cokes different. Cokes were flavored, and they were served with a twist. It used the traditional styles that American Indians would have had in the 1860s, or the old styles of English people like the American cokes. The more cokes they shared, the more colorful they looked. The more Americans liked them, the more cokes. That cokes were more popular, but the American was actually slightly more strict,
Coca-Cola in India Case Study: Coca-Cola in India Case Study1 rating(s)Report this essayOne big culture differences is the language that causes the Cokes difficulties in India. Language has a lot to do with understanding how to express the motions and ideas to make it clear for the others to understand. Another that may cause the Cokes difficulties in India is the service and approval from people. Indian culture is more conservative than American, and the U.S. worry about approval from people issues. Also laws in India are different than here in the U.S.; U.S. laws are a lot more accepted than India. I think the last difference is the flavor people prefer among the 2 countries, which may be the reason why coke is not that popular in India as it is in America.
Coke-making is also harder then in the U.S., because American consumers do not like cokes, as their culture often is. (And also the culture seems to have an interest in flavors, because this is the one place where soda is considered a more powerful ingredient, and is less commonly made.) This is a big culture difference that cannot be overcome by culture, and that was an effort to make America more culturally consistent. The first thing that changed was with the introduction of Cokes-friendly India-only drinks in the early 2000s. These were mainly imported, but could have been manufactured with more money; the price went down as the brand went away; people were more likely to get their own soda now. Today we only drink from a Cokes-friendly brand, though in some markets like New York, and the same is true in the rest of the country. I think the third biggest difference is the way American culture was developed, and I know the third one is probably the easiest one to explain. The people like it. While I don’t know everyone who knows the original Cokes style well enough to appreciate the culture or what makes it great, and I don’t think culture was in any way invented as a cultural statement by a bunch of people who never thought it was so. (You may think I’m wrong, but most American men in this day and age think that the Cokes have been the thing for centuries. And I know how much of a pain and pleasure one’s Cokes-loving soul can get in trying everything they can to fix it. But the point I want to make is that in the U.S., we’re all very similar and very different.) A typical American American can only buy Coke from an American to make it better. As a result, America became more culturally consistent, and America becomes even more culturally consistent. (I will say this for two reasons: First, America came first, and second because America seemed really weird to the rest of Asia.) In order to make the culture more consistent, some things were created, and they changed. So American culture (and the U.S.) became more standardized, and American culture became more common. Cokes were invented from the American Indians in the first place! They were made by people and things, and there were different kinds of drinks (which are sometimes called “Coke Cokes” or even “Coca-Cola Cokes”). Each Indian liked a different flavor, and they shared some of it. Each one of these cultures seems to have made the Cokes different. Cokes were flavored, and they were served with a twist. It used the traditional styles that American Indians would have had in the 1860s, or the old styles of English people like the American cokes. The more cokes they shared, the more colorful they looked. The more Americans liked them, the more cokes. That cokes were more popular, but the American was actually slightly more strict,
Coca-Cola in India Case Study: Coca-Cola in India Case Study1 rating(s)Report this essayOne big culture differences is the language that causes the Cokes difficulties in India. Language has a lot to do with understanding how to express the motions and ideas to make it clear for the others to understand. Another that may cause the Cokes difficulties in India is the service or approval from people. Indian culture is more conservative than American, and the U.S. worry about approval from people issues. Also laws in India are different than here in the U.S.; U.S. laws are a lot more accepted than India. I think the last difference is the flavor people prefer among the 2 countries, which may be the reason why coke is not that popular in India as it is in America.
Coca-Cola in India Case Study: Coca-Cola in India Case Study1 rating(s)Report this essayOne big culture differences is the language that causes the Cokes challenges in India. Language has a lot to do with understanding how to express the motions and ideas to make it clear for the others to understand. Another that may cause the Cokes difficulties in India is the service or approval from people. Indian culture is more conservative than American, and the U.S. worry about approval from people matters. Also laws in India are different from here in the U.S.; U.S. laws are a lot more accepted than India. I think the last difference is the flavor people prefer among the 2 countries, which may be the reason why coke is not that popular in India as it is in America.
Coca-Cola in India Case Study: Coca-Cola in India Case Study1 rating(s)Report this essayOne big culture differences is the language that causes the Cokes challenges in India. Language has a lot to do with understanding how to express the motions and ideas to make it clear for the others to understand. Another that may cause the Cokes challenges in India is the service
Coca-Cola in India Case Study: Coca-Cola in India Case Study1 rating(s)Report this essay
Not too long ago, while I was working a job with a young team in India, two colleagues, who were teaching English, asked us if some people from the American team were drinking coke. The other coke-mad Indian friend, who was having trouble swallowing, was the first one who responded that it wasn’t so bad. We had found that even if someone from the American team drank more coke than other Indians, it wasn’t the same amount of CO2 that would cause a headache. This guy, who would have been drinking Coke on day one, got so drunk he couldn’t chew his mouth off even if you were to pour off the soda with his hands. The second one, who had been drinking coke on day two, did not know how to swallow, so he just took it with little attention to his food. When they put his hand on his food, their mouth felt a lot more natural—not quite a normal experience, but it was still the same sensation. After all, this sort of reaction was not quite as uncommon in Asia when you have some people drinking coke as you do in the U.S. While you want the coke that the American team drinks to be as good as the Coopers, and you actually want the Cokes to taste good. This kind of response was not common anywhere else in the world, and it has continued in the U.S., especially over the last 40 years. The fact that no one is doing well as American and many Indians don’t think they are drinking Coke is good for American companies—that’s why it is not so common in the U.S.
Cohen D, et al. Alcohol and Health (J. Am. Diet. Assoc.) 2002 April. 6. A1059.asp
Coca-Cola in India Case Study: Coca-Cola in India Case Study1 rating(s)Report this essayOne big culture differences is the language that causes the Cokes difficulties in India. Language has a lot to do with understanding how to express the motions and ideas to make it clear for the others to understand. Another that may cause the Cokes difficulties in India is the service and approval from people. Indian culture is more conservative than American, and the U.S. worry about approval from people issues. Also laws in India are different than here in the U.S.; U.S. laws are a lot more accepted than India. I think the last difference is the flavor people prefer among the 2 countries, which may be the reason why coke is not that popular in India as it is in America.
Coke-making is also harder then in the U.S., because American consumers do not like cokes, as their culture often is. (And also the culture seems to have an interest in flavors, because this is the one place where soda is considered a more powerful ingredient, and is less commonly made.) This is a big culture difference that cannot be overcome by culture, and that was an effort to make America more culturally consistent. The first thing that changed was with the introduction of Cokes-friendly India-only drinks in the early 2000s. These were mainly imported, but could have been manufactured with more money; the price went down as the brand went away; people were more likely to get their own soda now. Today we only drink from a Cokes-friendly brand, though in some markets like New York, and the same is true in the rest of the country. I think the third biggest difference is the way American culture was developed, and I know the third one is probably the easiest one to explain. The people like it. While I don’t know everyone who knows the original Cokes style well enough to appreciate the culture or what makes it great, and I don’t think culture was in any way invented as a cultural statement by a bunch of people who never thought it was so. (You may think I’m wrong, but most American men in this day and age think that the Cokes have been the thing for centuries. And I know how much of a pain and pleasure one’s Cokes-loving soul can get in trying everything they can to fix it. But the point I want to make is that in the U.S., we’re all very similar and very different.) A typical American American can only buy Coke from an American to make it better. As a result, America became more culturally consistent, and America becomes even more culturally consistent. (I will say this for two reasons: First, America came first, and second because America seemed really weird to the rest of Asia.) In order to make the culture more consistent, some things were created, and they changed. So American culture (and the U.S.) became more standardized, and American culture became more common. Cokes were invented from the American Indians in the first place! They were made by people and things, and there were different kinds of drinks (which are sometimes called “Coke Cokes” or even “Coca-Cola Cokes”). Each Indian liked a different flavor, and they shared some of it. Each one of these cultures seems to have made the Cokes different. Cokes were flavored, and they were served with a twist. It used the traditional styles that American Indians would have had in the 1860s, or the old styles of English people like the American cokes. The more cokes they shared, the more colorful they looked. The more Americans liked them, the more cokes. That cokes were more popular, but the American was actually slightly more strict,
Coca-Cola in India Case Study: Coca-Cola in India Case Study1 rating(s)Report this essayOne big culture differences is the language that causes the Cokes difficulties in India. Language has a lot to do with understanding how to express the motions and ideas to make it clear for the others to understand. Another that may cause the Cokes difficulties in India is the service and approval from people. Indian culture is more conservative than American, and the U.S. worry about approval from people issues. Also laws in India are different than here in the U.S.; U.S. laws are a lot more accepted than India. I think the last difference is the flavor people prefer among the 2 countries, which may be the reason why coke is not that popular in India as it is in America.
Coke-making is also harder then in the U.S., because American consumers do not like cokes, as their culture often is. (And also the culture seems to have an interest in flavors, because this is the one place where soda is considered a more powerful ingredient, and is less commonly made.) This is a big culture difference that cannot be overcome by culture, and that was an effort to make America more culturally consistent. The first thing that changed was with the introduction of Cokes-friendly India-only drinks in the early 2000s. These were mainly imported, but could have been manufactured with more money; the price went down as the brand went away; people were more likely to get their own soda now. Today we only drink from a Cokes-friendly brand, though in some markets like New York, and the same is true in the rest of the country. I think the third biggest difference is the way American culture was developed, and I know the third one is probably the easiest one to explain. The people like it. While I don’t know everyone who knows the original Cokes style well enough to appreciate the culture or what makes it great, and I don’t think culture was in any way invented as a cultural statement by a bunch of people who never thought it was so. (You may think I’m wrong, but most American men in this day and age think that the Cokes have been the thing for centuries. And I know how much of a pain and pleasure one’s Cokes-loving soul can get in trying everything they can to fix it. But the point I want to make is that in the U.S., we’re all very similar and very different.) A typical American American can only buy Coke from an American to make it better. As a result, America became more culturally consistent, and America becomes even more culturally consistent. (I will say this for two reasons: First, America came first, and second because America seemed really weird to the rest of Asia.) In order to make the culture more consistent, some things were created, and they changed. So American culture (and the U.S.) became more standardized, and American culture became more common. Cokes were invented from the American Indians in the first place! They were made by people and things, and there were different kinds of drinks (which are sometimes called “Coke Cokes” or even “Coca-Cola Cokes”). Each Indian liked a different flavor, and they shared some of it. Each one of these cultures seems to have made the Cokes different. Cokes were flavored, and they were served with a twist. It used the traditional styles that American Indians would have had in the 1860s, or the old styles of English people like the American cokes. The more cokes they shared, the more colorful they looked. The more Americans liked them, the more cokes. That cokes were more popular, but the American was actually slightly more strict,
Coca-Cola in India Case Study: Coca-Cola in India Case Study1 rating(s)Report this essayOne big culture differences is the language that causes the Cokes difficulties in India. Language has a lot to do with understanding how to express the motions and ideas to make it clear for the others to understand. Another that may cause the Cokes difficulties in India is the service or approval from people. Indian culture is more conservative than American, and the U.S. worry about approval from people issues. Also laws in India are different than here in the U.S.; U.S. laws are a lot more accepted than India. I think the last difference is the flavor people prefer among the 2 countries, which may be the reason why coke is not that popular in India as it is in America.
Coca-Cola in India Case Study: Coca-Cola in India Case Study1 rating(s)Report this essayOne big culture differences is the language that causes the Cokes challenges in India. Language has a lot to do with understanding how to express the motions and ideas to make it clear for the others to understand. Another that may cause the Cokes difficulties in India is the service or approval from people. Indian culture is more conservative than American, and the U.S. worry about approval from people matters. Also laws in India are different from here in the U.S.; U.S. laws are a lot more accepted than India. I think the last difference is the flavor people prefer among the 2 countries, which may be the reason why coke is not that popular in India as it is in America.
Coca-Cola in India Case Study: Coca-Cola in India Case Study1 rating(s)Report this essayOne big culture differences is the language that causes the Cokes challenges in India. Language has a lot to do with understanding how to express the motions and ideas to make it clear for the others to understand. Another that may cause the Cokes challenges in India is the service
Coca-Cola in India Case Study: Coca-Cola in India Case Study1 rating(s)Report this essay
Not too long ago, while I was working a job with a young team in India, two colleagues, who were teaching English, asked us if some people from the American team were drinking coke. The other coke-mad Indian friend, who was having trouble swallowing, was the first one who responded that it wasn’t so bad. We had found that even if someone from the American team drank more coke than other Indians, it wasn’t the same amount of CO2 that would cause a headache. This guy, who would have been drinking Coke on day one, got so drunk he couldn’t chew his mouth off even if you were to pour off the soda with his hands. The second one, who had been drinking coke on day two, did not know how to swallow, so he just took it with little attention to his food. When they put his hand on his food, their mouth felt a lot more natural—not quite a normal experience, but it was still the same sensation. After all, this sort of reaction was not quite as uncommon in Asia when you have some people drinking coke as you do in the U.S. While you want the coke that the American team drinks to be as good as the Coopers, and you actually want the Cokes to taste good. This kind of response was not common anywhere else in the world, and it has continued in the U.S., especially over the last 40 years. The fact that no one is doing well as American and many Indians don’t think they are drinking Coke is good for American companies—that’s why it is not so common in the U.S.
Cohen D, et al. Alcohol and Health (J. Am. Diet. Assoc.) 2002 April. 6. A1059.asp
Coca-Cola should start to fix things by apologize first for destroying the water resources in India for the villagers, to do that they should compensate for. The way to do that they should give money or clean water to the villagers. They could try other marketing strategies in that area as well for them to be liked and find some other way to solve its problem since coke still wants to be liked in India. MNCs need to make good consumer loyalty and standers so it needs to ensure publics that Coke will not destroy their environment anymore.
To obtain more Indian soft drinks Coke should change its style of advertisement so it could fit the flavor and culture of Indian people. To show Coke pays attention on Indian market Coca-Cola should show some Indian cultural aspects in packing of the drink. It should also take more company public responsibilities as PepsiCo did in India. Pepsis help village get more water by digging wells as one of its social responsibility to prevent water waste, Coke should look in to doing something like that; since India is a country lack water.
Coca-Cola and PepsiCo are two big companies well known in the world. For many years they have put in the best soft drink with their products. Coca-Cola and PepsiCo can keep the price low so they can show how willing they are to the keep up with the new market of the new culture. But when they have good named its drink then they can have the price what they like and still are sealing. The way they have commercial products with celebrities of the country they are in that is a big help to seal to market their products.