Swot Analysis for Coca-ColaEssay title: Swot Analysis for Coca-ColaSwot Analysis For Coca-ColaHere we will analyse the strengths, weaknesses, opportunities and threats for Coca-Cola. The strengths and weaknesses will be internal to Coca-cola and the opportunities and threats will be external to Coca-Cola.
StrengthsWeaknessesMost recognized brand name in the worldVarious types of packagingConsumer loyaltyLargest market share in the soft drinks marketHigh sugar and caffeine contentDeclining trend in profitsSome large retailers have exclusive contracts with Pepsi and don’t stock Coke i.e. KFCOpportunitiesThreatsExpansion into third world countries where there is no current presenceHealthy energy drinks i.e. to compete with LucozadeMiddle east boycotting US brandsWestern attitude against capitalismNew cheaper brands of cola i.e. Virgin ColaStrengthsMost recognized brand name in the worldRecent research shows that Coca-Cola is the largest consumer brand name in the world. The popularity of the product means that most of the population globally know about the product. As a result, Coca-Cola is now in a position where it does not have to spend as heavily on creating a brand image since it is a very established product.
- An online ad on the front page of a recent New York Times story says that Coca‑Cola is now on the brink of collapsing, a product that has been touted as a cure for various cancers
- An ad on a recent New York Times story says that Coca-Cola is now on the brink of collapsing, a product that has been touted as a cure for various cancers
- An ad on a recent New York Times story says that Coca-Cola is now on the brink of collapsing, a product that has been touted as a cure for various cancers
- An ad on a recent New York Times story says that Coca-Cola is now on the brink of collapsing, a product that has been touted as a cure for various cancers
- An ad on a recent New York Times story says that Coca-Cola is now on the brink of collapsing, a product that has been touted as a cure for various cancers