Essay About Coca-Cola Company And Company Manufactures

Coca-Cola Enterprises Optimises Vehicle Routes for Efficient Product Delivery
Coca-Cola Enterprises Optimises Vehicle Routes for Efficient Product Delivery
By Goos Kant,Michael Jacks,Corne Aantjes
EXECUTIVE SUMMARY
An amazing 1.8 billion servings of Coca-Cola products are sold around the world every day,
according to Steve Buffington, Vice President of supply chain development and director of
supply chain, Bottling Investments Group for The Coca-Cola Company. Making sure that
every one of its thirsty clients gets the right product, at the right time and in the right price
range is Coca-Cola’s supply chain priority. The company manufactures and sells
concentrates, beverage bases and syrups to bottling operations, owns the brands and is
responsible for consumer brand marketing initiatives. The company has bottling partners
who manufacture, package, merchandise and distribute the final branded beverages to the
customers and vending partners, who then sell our products to consumers.The Coco-cola
company has outsourced its production and distribution to the CCE(Coco-coal enterprises)
which handles the responsibility of transferring the syrup from the coco-cola plants to the 64
bottling plants,and from here the bottled and canned beverages are transported to the 430
distribution centres and then to the 2.4 million retail outlets. The CCE uses the ORTEC’s
vehicle routing software which plans the routes of approximately 10,000 trucks daily and
saved costs around 45 million dollars.This led to a major improvement in customer service.
The remarkable point to be noted about the software is its transition from prior practices and
it handles the non standard constraints by customising it to the needs of the CCE.Due to the
immense success resulted in implementing this method,the CCE also adopted the software
to its other bottling companies.
The CCE developed the routing software by cooperative arrangement from the ORTEC
software company and Tilburg University.The ORTEC company provided the software and
looked after the implementation.The Tilburg University customised the software to CCE’S
specific