Coca Cola Company: Justification OverviewEssay Preview: Coca Cola Company: Justification OverviewReport this essayCoca Cola Company: Justification OverviewIn 1886, John Pemberton from Atlanta, GA mixed a caramel-colored liquid with carbonated water and created the worlds most popular beverage, Coca Cola Classic. Only two years later, in 1888, John died without seeing the success his creation would have to the world. Coca Cola has become a beverage conglomerate with over 3500 products sold in more than 200 countries (McKelvey, 2006). Currently, the Coca Cola Company enjoys over 40% of the worlds soft-drink market shares and bottles four of the top 10 popular soft drinks in the US, including Coke Classic, Diet Coke, Sprite, and Caffeine-Free Coke (McKelvey, 2006).
Coca Cola is the largest beverage corporation in the world, and the world’s largest and most popular soft drink. Despite its reputation amongst its global loyal users, Coca Cola is a highly competitive brand. PepsiCo, PepsiCo, PepCo, J.P. Morgan, Coca-Cola, CVS, and Coca-Cola International are major companies that claim that Coca Cola has an unbeatable reputation amongst all stakeholders (Fiske, 1999). The biggest benefit of being a parent company of Coca Cola, is its commitment to transparency, transparency, and transparency with respect to its brand, as well as its support of public-private partnerships. Coca Cola’s public-private agreements are based on a policy of transparency, transparency, and transparency that covers all matters from transparency to compliance. In addition, the partnership between the Coca Cola Foundation and Coca-Cola International allows them to provide financial and other support for the promotion of Coca Cola and its business, and it has also allowed the Foundation that funds and supports the Coca Cola Foundation, and other public-private partnerships the brand promotes (Baker, 1993). It is important to remember that as a parent company a Coca Cola Foundation is a public trust, so much so, that that trust no doubt is a very important component in Coca Cola’s relationship with other private companies. Although the Coca Cola Foundation is well-intentioned (Baker, 1993) and well funded, it cannot create trust just because we don’t trust it. Coca Cola must do more than rely on public-private partnerships to achieve its vision and ambitions. It must engage with private-public partnerships to develop strategic partnerships that can support the continued success of its brand. This is an important goal for Coca Cola. Coca Cola is able to take the example of PepsiCo and its parent company (which is under a public-private partnership agreement with Coca-Cola) and incorporate them into a brand that is well-connected and well-respected. Coca Cola will need to partner with their customers to promote and promote Coke; to continue to promote and promote Coke; to continue to promote Coca Cola and its brand, and to remain a significant public trust for the Company. In the event PepsiCo and Coca Cola are to follow the PepsiCo pattern of publicly disclosing their plans to create PepsiCo’s first private-public partnership and PepsiCo’s first public-private partnership with Coca Cola in order to continue its mission, the results will only benefit the Coca Cola Foundation and Coca Cola Enterprises. Coca Cola’s investments in other publicly-owned public-private partnerships that have been established to promote Coca Cola and their brand can contribute to helping the Coca Cola Foundation and Coca Cola Enterprises better grow through the development and expansion of Coca Cola. These private-public partnerships include public-private partnerships with other public companies in the Coca Cola family (Milton, 2004). Coca Col
Coca Cola is the largest beverage corporation in the world, and the world’s largest and most popular soft drink. Despite its reputation amongst its global loyal users, Coca Cola is a highly competitive brand. PepsiCo, PepsiCo, PepCo, J.P. Morgan, Coca-Cola, CVS, and Coca-Cola International are major companies that claim that Coca Cola has an unbeatable reputation amongst all stakeholders (Fiske, 1999). The biggest benefit of being a parent company of Coca Cola, is its commitment to transparency, transparency, and transparency with respect to its brand, as well as its support of public-private partnerships. Coca Cola’s public-private agreements are based on a policy of transparency, transparency, and transparency that covers all matters from transparency to compliance. In addition, the partnership between the Coca Cola Foundation and Coca-Cola International allows them to provide financial and other support for the promotion of Coca Cola and its business, and it has also allowed the Foundation that funds and supports the Coca Cola Foundation, and other public-private partnerships the brand promotes (Baker, 1993). It is important to remember that as a parent company a Coca Cola Foundation is a public trust, so much so, that that trust no doubt is a very important component in Coca Cola’s relationship with other private companies. Although the Coca Cola Foundation is well-intentioned (Baker, 1993) and well funded, it cannot create trust just because we don’t trust it. Coca Cola must do more than rely on public-private partnerships to achieve its vision and ambitions. It must engage with private-public partnerships to develop strategic partnerships that can support the continued success of its brand. This is an important goal for Coca Cola. Coca Cola is able to take the example of PepsiCo and its parent company (which is under a public-private partnership agreement with Coca-Cola) and incorporate them into a brand that is well-connected and well-respected. Coca Cola will need to partner with their customers to promote and promote Coke; to continue to promote and promote Coke; to continue to promote Coca Cola and its brand, and to remain a significant public trust for the Company. In the event PepsiCo and Coca Cola are to follow the PepsiCo pattern of publicly disclosing their plans to create PepsiCo’s first private-public partnership and PepsiCo’s first public-private partnership with Coca Cola in order to continue its mission, the results will only benefit the Coca Cola Foundation and Coca Cola Enterprises. Coca Cola’s investments in other publicly-owned public-private partnerships that have been established to promote Coca Cola and their brand can contribute to helping the Coca Cola Foundation and Coca Cola Enterprises better grow through the development and expansion of Coca Cola. These private-public partnerships include public-private partnerships with other public companies in the Coca Cola family (Milton, 2004). Coca Col
Although Coca Cola has enjoyed immense success, the path has not always been without road bumps. The Coca Cola Company has been criticized for its marketing tactics (McKelvey, 2006), its over-consumption of water (Walsh & Dowding, 2012), bribery to the American Academy of Pediatric Dentistry (Newitz, 2012), and its relationships with labor and trade unions (Civil Procedure, 2009), among other serious allegations. Additionally, the company responsible for the largest profit margin in sugary drinks has also been under stiff accusations for its responsibility in the countrys increased obesity rates (Madhavan, 2012).
Coca Cola is an iconic brand and public company, traded on the New York Stock Exchange (NYSE) (Coca Cola, 2013). As a public corporation, Coca Cola abides by the SEC filing requirements and has a corporate governance section in their public website. However, with as many of the issues that plague the Coca Cola Companys reputation being of ethical nature, the company lacks a true governance plan that is transparent and preventive of unethical temptations. Furthermore, as natural resources such as water become scarce and the public is more aware of the health of the planet, the company can address its social responsibility and sustainability plans to a larger audience beyond its investors by creating a stand-alone plan that is not also a SEC requirement.
ConclusionThe Coca Cola Company is an American staple that continues to reach many place that Americans have struggled to reach, such as Germany in the 1940s, China in the 1970s, and most recently North Korea (Coca Cola, 2013). With such global influence, strong corporate governance is imperative to prevent misappropriation of power in developing countries, struggling economies, and uneducated consumers. The Coca Cola Company can benefit from an easy-to-access, governance plan that is inclusive of social responsibility and sustainability measures currently in place by this public entity.