Swot Coca Cola
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The Coca Cola Company usually has contracts with the big restaurants such as McDonald so that the soft drinks of the company can be linked with the food of the restaurant. Hence, more people can consume the drinks and the profit of the company can be maintained.
Moreover, the Coca Cola Company has board coverage. Today, it produces more than 230 brands in nearly 200 countries. Also, it keeps on developing new brands and globalize. In the future, larger amount of people may enjoy a greater variety of drinks of the company.
Apart from the above strengths, the Coca Cola Company has diversified production lines. Famous carbonated drinks include Coca Cola, Fanta and Sprite, etc. and famous non-carbonated drinks involve Hi-C, Bonaqua and Fruitopia, etc. There are over 230 brands of drinks produced by the company that give better and more choices for the customers.
The market share (44%) of Coca Cola is higher than that of Pepsi-Cola. This implies that the customers still think that Coco Cola is the best coke in the market. Many customers prefer buying the products of the Coca Cola Company rather than that of the Pepsi Company.
Sometimes, the Coca Cola Company will form partnership with some meaningful organizations. For example, recently the company signed a three-year partnership with UNAIDS, the United Nations agency coordinating the battle against HIV and AIDS. This [next page]
This action of the Coca Cola Company will impress the pubic so much. And many consumers will appreciate it and purchase more its products.
Additionally, the prices of the products of the Coca Cola Company are reasonable. They are widely accepted by the lower and middle class people. Also, the products are easily to be purchased in many places such as the supermarkets and schools.
Weaknesses
Most of the drinks of the Coca Cola Company are not good to health. Especially the soft drinks may increase the calories of the people seriously. Many parents may think that drinking soft drinks may cause obesity of their children, so they may not allow their boys and girls to consume the drinks of the Coca Cola Company frequently. As a result, it will affect sales.
Also, the target groups of the Coca Cola Company are mainly the younger people. It usually overlooks the market of the elderly. Indeed, there are potential consumers