Coca-Cola Creative Group Idea
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Coca-Cola Creative Group Idea
Coca-Cola has long prided itself on being the premier brand of soda for all ages. It prides itself on its image of bringing refreshment, and is always associated with a smile. Although Coke still is the number one brand in soda, Pepsi has begun to take over the market of 17-23 year olds. Along with Mountain Dew and Dr. Pepper, Pepsi has found that it is fairly simple to market to that age group, if you think outside the box, and relate to the life of the young adult. At Coca-Cola, we feel that it is time to think outside the box, and sort of slightly veer off the classic image. Overall, our team feels that the best way we can accomplish the feat is to directly appeal to the typical young adult by having an ad campaign based on the outside the box things that young adults enjoy doing.
For our base advertising, print ads and commercials that show the fun, out-of-the-box things that young adults to enjoy themselves. There are two catches, however: one is that Coca-Cola will be integrated into the ads. The second is that the commercials and print ads will have an amateur feel. With the success of You Tube, we want to give our commercials the look of footage that a group of friends took when they were enjoying themselves. We feel that people will easily relate to this in a humorous way, and it will help our product become more recognized in the young