What Would You Do to Get the Company in the Growth Mode with the Goal of Eventually Surpassing Pepsi in the Both Revenue of Net Income?
WHAT WOULD YOU DO TO GET THE COMPANY IN THE GROWTH MODE WITH THE GOAL OF EVENTUALY SURPASSING PEPSI IN THE BOTH REVENUE OF NET INCOME?
In order to get Coco Cola in the growth mode with the goal of surpassing Pepsi in both revenue and net income I would definetly center the strategy of the company around the idea of diversity in all terms; diversity in products, diversity in management, last but not the least, would make Coco Cola diverse as globally
To start with diversity in the product range of Coco Cola, First thing I would do is to save the lowered vision of Coco Cola from being ‘ Soda Seller . Looking at the table above, one might see the glass half full or half empty. However, I would see the glass % 90 empty as Coco Cola has only %10share of the global hydration market. This should be seen as an opportunity for Coco Cola to increase its both revenue and net income. Rather than imitate the rival ‘Pepsi Co, product differentiation and innovation should be the motto of the marketing strategy. If it is needed to be specific in ‘the product variety I would bring up the following innovative drinks. With the changing trends, the company should be open to innovations, more ever, make the innovations. Considering the one of the most important problems of this century being ‘obesity People are more focused on the calory of the food and drinks. Cola Zero and Light do not attract the people anymore. With the new term ‘Organic people head towards fresh and organic products , Thats why, new drink called ‘Organic Coke would vitalize the market so would increase the sales of the company. Furthermore, Coco Cola should not be too traditional to stick to its core competency which is carbonated drinks, It should get out of its limits and innovate new tastes such as fruit, vegetable juices