Essay About Coffee Brand B Profile And Cold Drinks

Coffee Brand B Profile (coffee Bean and Tea Leaf Inside La Salle)
Coffee Brand B Profile(Coffee Bean and Tea Leaf inside La Salle)Results of Your InterviewMatchCollege agesAlmost dailyEspresso double shot, brewed coffee, and FrappuccinoNear their schoolCollege student must be awake most of the time because of their tests and home works, so they need caffeine to boost themselves upMusic enthusiastsOnce a weekBrewed hot coffee, Macchiato hotCozy placeMusic enthusiasts tend to order hot and cold drinks while listening to music of their choice Early adopter explorerAlmost dailyIced coffee or café latteCozy place and fast internetEarly adopter explorer always need high-speed internet for browsing new trend and technology, so they order iced coffee or café latte to boost upPosition of the brand as perceived by the patronCBTL is number one in position because of its quality and good service.The drinks of the people that we interviewed, matched their profession and age.The target market segment that we have interviewed clearly shows that the drinks they have ordered are mostly suited to their need and wants. Questions:How frequent do you visit this coffee outlet?What do you usually drink or order?Why do you prefer this establishment among the rest?Stats- pass part 1 TUESDAYWRITE MARKETING IN PAPER & ONLY and printCoffee Brand A Profile(Starbucks at San Fernando)Results of Your InterviewMatchSpecial MothersOnce a week with amigasHavana tea or any hot teaBecause it is frequently visited by friends and amigasSocial mothers tend to be conscious on their health so tea is the best choice for them.Sports fanaticsEvery other weekBrewed hot coffee or Coffee of the dayHang out with other sport fanatics friends to talk about the latest in sports newsSports fanatics tend to be on the go. With this, they ordered drinks with caffeine.Family travelersThrice a weekCold FrappuccinoMany choices to orderFamily travelers tend to relay from long trips and talk about what happens on the road.Position of the brand as perceived by the patronCBTL is number one in position because of its quality and good service.The drinks of the people that we interviewed, matched their profession and age.