Coffee Time
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Coffee Time is a popular coffee chain located in North America and Europe. The chain has decided to take measures to go global and expand the business to include South America. Coffee Time decided India would be an excellent location for a coffee bar. Although Coffee Time identified India as a possible location the company still had to determine the best location in India. In trying to determine where to locate outlets in India, Coffee Time analyze considerable data, along with the data, Coffee Time learned about the various locations in India, and Coffee Time learned what the company might learn from further research.
In trying to determine where to locate outlets in India, Coffee Time analyzes considerable data such as different cities for locations, target segment, and the expected revenue per outlet if the company enters India. The data allows the company the ability to have access to many types of information. Coffee Time is able to use demographics, leisure and lifestyle, infrastructure, and competition to learn about various locations in India. With the use of the data Coffee Time is able to determine the best possible location.
In order to determine the best possible location Coffee Time has to analyze many different areas. In the area of demographics, the company needs to know the each city’s population by age and annual income. In the area of leisure, the company needs to know the number of malls and visitors in each city. In the area of infrastructure, the company needs to know the number of colleges and students in each city. In the area of competition, the company needs to know the number of coffee bars in each city and the market size for coffee powder in each city. Each area is virtually important to the company’s decision because without the date the company could possibly pick a poor location.
Research is always an excellent way for companies to determine which direction the company should take. Coffee