Essay About Coffee’S History And Disadvantage Of Starbucks

Disadvantage of Starbucks – Essay – Leona67
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Disadvantage of Starbucks
IntroductionAs a country whose traditional diet culture is monopolized by tea culture deeply, coffee’s history in China is not very long. It is difficult to change its custom to drink coffee. So, unlike other countries, in the first few years coffee came to China, there were few people went to cafés for drinking coffee, while with the development of China the coffee industry in China is changing, more and more customers go to cafés, not only for coffee, but also for service there. The development of coffee culture in China is extremely slow, and coffee history in China went back to 19th century. A French missionary brought coffee to Yunnan province, marking coffee beans introduction to China( ). Since then, the coffee industry experienced through three waves: the first wave of coffee, a revolution in instant coffee. At that time, consumers pursuit of coffee was an essential element of efficiency and convenience, without particular care. The coffee industry entered the second wave as people fermented the knowledge and understanding of coffee flavor. At this stage, the demand for coffee is both good and healthy, and Starbucks is one of the leaders of the wave. Now, the coffee industry has come to the third wave, the concept of boutique coffee is sought-after, and the coffee industry is overlooking the invariance and monotony of the flavor of the cheap formula beans. The unique “regional flavors” come from different coffee producing areas. pursuing the ultimate experience, and are not sensitive to price.

Nowadays, changes in the concept of consumption and gradual acceptance of western goods consumption habit scale up the coffee proportion in beverage in China market. However, to get a coffee custom in China still need a period of time. According to Starbucks figures show, it is $8000 the per capita GDP up to and then there is a chance for new stage of development in coffee industry, while before the chance comes, the entertainment industry of cafés will continue to expand. According to latest data, although coffee production in China is much less than in Western countries, the annual growth rate of coffee consumption in China (15%) is much higher than average growth rate of other countries in the global (2%).Starbucks Corporation’s development is a typical successful case succeeds in a country which traditionally favors drinking tea. And before Starbucks continue to enter the Chinese market for larger investment conditions, surveying about urban residents for some opinions about the direction of Starbucks main expansion is helpful, and the highest supported direction can be a reference for expanding the Chinese market. Unlike pizza and hoagies, coffees’ history in China is little longer and has better prospect for development.

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(2018, 06). Disadvantage of Starbucks. EssaysForStudent.com. Retrieved 06, 2018, from
“Disadvantage of Starbucks” EssaysForStudent.com. 06 2018. 2018. 06 2018 < "Disadvantage of Starbucks." EssaysForStudent.com. EssaysForStudent.com, 06 2018. Web. 06 2018. < "Disadvantage of Starbucks." EssaysForStudent.com. 06, 2018. Accessed 06, 2018. Essay Preview By: Leona67 Submitted: June 21, 2018 Essay Length: 660 Words / 3 Pages Paper type: Essay Views: 275 Report this essay Tweet Related Essays The Advantages Technology Has Given Us Outweigh the Disadvantages Many argue that as we venture further into the frontier of technology we proceed with a slow death of society, by losing culture and ultimately 489 Words  |  2 Pages Advantages and Disadvantages of Incorporating a Business The Advantages and Disadvantages of Incorporating a Business In order to mention all the advantages and disadvantages of incorporating a business, first I should try 452 Words  |  2 Pages The Advantages and Disadvantage of Starbucks What are the advantages and disadvantage of Starbucks degree of vertical integration and channel expansion? Vertical Integration is a kind of company that controls all 692 Words  |  3 Pages Disadvantages of Starbucks There are a lot of disadvantages compare to advantages of Starbucks. Firstly, Starbucks use high cost of coffee beans to make a coffee. It has 333 Words  |  2 Pages Similar Topics Starbucks Starbucks Case Analysis Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter