Marketing Process
Now, with the scientific and technological progress, many different types of institutions in the marketing process through the collection of consumer information, access to the consumers contact information, such as email, phone number, address and so on. In this way, we can put that information in enterprise systems, and thus manage customer relationships.
We can use the system-generated information released to consumers on a regular basis, so that consumers get our latest product information at the same time, post-consumer sales for the senses, we can set up a dedicated department to listen to customer feedback and input all the information to the system, so that R & D department to improve the views from consumers. Through the electronic statistical data, we can make statistics on consumer, corporate advice, and eventually accepted the views of the group, clients can be set up as a vip. Provide customers with more product information, allowing customers to further a high degree of customer loyalty and, of course, the larger of consumer groups, it is difficult to artificial means to provide customers with detailed service, so that we need to use system database functions to provide us with sufficient market information and customer information, the use of information systems to enhance the companys operating efficiency.
About last Tuesday’s calss , I am thinking about “do a macau company need Media advertising?. One of my classmate answered “no” because macau’s network speed is too slow, so if company use Media advertising on the internet , maybe it is ineffective . And My idea is, the market of macau is too small, and maybe we don’t need that kind of Advertising.
Through the different answers , I am so impressed because people who work in different ways, their thinking way is completely different. I feel that I can not be limited to use the marketing ways to analysis with the question. Through