Comcast History
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Comcast Corporation (known as Comcast) was founded in 1963 by Ralph Roberts. Mr. Roberts purchased the company for $500,000 in Tupelo, Ms. (History of Comcast, 2011).Comcast develops, manages and operates broadband cable networks and communication systems. Comcast is the largest cable provider with over 20 million subscribers to date (History Of Comcast, 2011). Comcast offers services such as cable T.V., high speed internet and voice services. Their core business is cable television with 228 million video users since being established. Due to the success of Comcast Corporation they have acquired over 120 companies including the controversial purchase of NBC universal. Many consumers felt Comcast may become a Monopoly and stifle growth in the marketplace when they purchased NBC.
Comcast offers convenience by giving the consumer the option to have phone, internet and cable television with one company. My household which also operates a small electrical contracting company utilizes Comcast for phone, internet, cable and fax services. Its convenient when something goes wrong I have one provider to contact. If necessary, they have a local office in which I can go for any questions or problems I may have. Other service providers do not offer a local office within close proximity of where I live to make a trip to the office convenient. I also enjoy the convene ice of sending out one payment for the services I receive from Comcast. Consumers with other carriers may send out two to three different bills to companies for the same services Comcast offers while being under one Umbrella Company. Consumers such as me dont mind paying what may be a bit more extra for services simply for the convenience of sending out one payment. Comcasts top competitor is AT&T (hitwebcounter, 2011). The manner in which AT&T and Comcast provide their internet services is distinctively different. AT&T provides DSL cable (digital subscriber line) which is somewhat slower than the broadband internet service that Comcast provides. DSL internet access is delivered across the telephone network or an ordinary home telephone jack. Comcast offers high speed internet thru your cable modem which offers faster service than the competitor AT&T.
Comcasts mission to its customers is to provide the best products and the most customer friendly reliable service (Comcast, 2011). Although their mission is to provide the best customer service, Comcast has a bad report for customer service when it comes to their broadband internet and technical support (hitwebcounter).Currently; AT&T customer satisfaction significantly outweighs Comcast when it comes to service and timeliness of getting problems resolved. If Comcast wants to continue to hold the top position of Internet Service Providers its employees may want to begin aggressively working towards the companys mission of providing customer friendly service. Both service