New Holland Artistry Spirits Communication Audit and Plan
InTouch
New Holland Brewing
From:
Joseph Malone, InTouch CEO
[Name]
Date:
February 24, 2015
Communication Plan and Audit
This book is a thorough communication audit and plan designed to create a buzz around your New Holland spirits. The recommendations and suggestions in this book are driven by the review of your current strategies and tactics. Based on effective communication tactic execution, the suggestions are ways your team could strengthen its relationship with the public. Not limited to spirits, the recommendations will improve your company’s holistic relationship with the public.
The plan takes New Holland’s current business model and mission combined with knowledge of the target audience to develop effective communication tactics. These tactics reach directly to the target audience, capturing their attention and persuading them. This plan focuses on building awareness and branding.
Included in the plan, four example tactics have been provided. Feel free to use those tactics and tweak them however necessary. All examples are designed to infiltrate the target audience and realize organizational objectives. If any information is needed related to this plan but not included in the following document, please do not hesitate to email [email protected] with requests.
I am grateful for the opportunity to work with a team of leaders, artists, business professionals, and drinkers such as yourselves. I would also like to thank you for making Beer Barrel Bourbon.
Table of Contents
Communication Audit
Purpose
Material Review
Website
Social Media
Bottles
Recommendations and Suggestion
Communication Plan
Background
Project Overview
Project Work Plan
Strategies
Tactics
Example Tactics
Brochure
Newsletter
Position