Csr Project – Communication Process for Apollo Tyres Ltd – Case Study – Hemant Kumar Vasishth
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Csr Project – Communication Process for Apollo Tyres Ltd
CSR Project Communication process for Apollo Tyres LtdSubmitted to:Apollo Tyres Ltd :-17th biggest tyre manufacturer in the worldFounded:- 1976Head Quarter:- Gurgaon HaryanaManufacturing Units:- 4 NosCSR Started :- 2000CSR Initiatives:-Environment InitiativesSocial InitiativesHealth Prevention Initiatives CSR Initiatives:-Environment Initiatives -Green 0 Bin (Paper Recycling) -Organic Farming -Clean My Transport NagarHealth Prevention Initiatives -HIV-AIDS Awareness & Prevention Programme -Anti-Alcoholics & Tobacco Awareness ProgrammeSocial Initiatives -Project U -Improved Farming Practices -Hygiene & Sanitation -Women Forum Communication process for ENVIRONMENT INITIATIVESMass awareness activities are undertaken along with celebrations on world observation days such as Environment day for wider outreach.Green 0 Bin (Paper Recycling):-In yr 2012~2013 the colleagues across Head-Office & all plants have collectively recovered 8227 Kg of office paper & channelized it into proper recycling steamer rather than being sent to land fill Organic Farming:-Organic Framing programme running now in the backyard where vegetables Like onions, Tomatoes etc are grown.Waste Management:- Mass awareness activities have been undertaken in the community. A detailed training programme was conducted in partnership with a local NGO on waste management and sanitation, Around 3200 people and 485 schools benefitted.Employee Engagement on environment sustainabilityThe objective of the program is to create awareness on environment and climate change. The three steps – To assess the existing knowledge, training of trainers and designing communication package, location wise shop floor engagement plan and monitoring system.Spreading the message of water, waste, energy and biodiversity conservation on the shop floor. Clean my Transport NagarDoor-to door waste collection has been started after assessing the area’s needs. Communication process for Health Prevention InitiativesHIV-AIDS Awareness & Prevention Programme:-Health Educators through IPCs or Inter-personal communication sessions increase the awareness about STI and HIV among trucking community.Counseling – All walk-in patients undergo counseling sessions.Peer Educators – They constitute dhaba owners, mechanics, barbers, tea shops owners who are found at the transport nagar and remain in close contact with truck owners. They become significant ambassadors for the cause.Behavior change communication- interpersonal communications, street play , puppet shows, etc.Workplace program – A group of employee were trained as master trainers.Customer campaigns.Integrating the program with supply chain partners.Anti Alcoholism and tobacco awareness program – The addiction to tobacco was causing absenteeism among employees Communication process for Social InitiativesProject U:-Identification of underprivileged youth and women around plants.Campaigning, counseling and registrations of members from identified target groups.Vocational training is provided to them.Women Forum:-These programmes covers topics such as how to make house as home, leadership, nutrition, parenting, organic farming, best out of waste workshops etc
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By: Hemant Kumar Vasishth
Submitted: November 26, 2015
Essay Length: 517 Words / 3 Pages
Paper type: Case Study
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