Creative and Critical Thinking
Essay Preview: Creative and Critical Thinking
Report this essay
The communication strategy that will be adopted in Nigeria and Haiti market will be view as an interactive dialogue between the company and its customers that takes place during pre-selling, selling, consuming, and post- consuming stages. Samsung will create a communication mode that emphasize not only how do the organization reach the customers in the various target markets but also how the customers reach the organization products (solar panels) without any difficulty (Kotler, 2006).
Samsung communication strategy goes beyond the specific communication platforms because the products styling, price, shape, package, color, salespersons dress and selling outlets all communicate something to the company buyers. Every sales contact delivers an impression that can strengthen or weaken a customers view of the company Samsung. As a result it is imperative that the organization train its personnel to closely review the product launch in these markets to help the organization in continual product improvement to meet the customers needs (Kotler, 2006).
Another communication strategy of Samsung is the design of a user friendly website through which the customers can easily navigate and identify what products are available at different times. The organization website will help educate customers on the product specifications and uses. Through the company website customers can leave feedback about their experiences which can be positive or negative. The site can serve as an advertising tool to deliver consistent brand image to customers. The feedback will help the organization to know the needs of its customers and make necessary provisions to cater for these needs in the company operations.
The main similarity between Nigeria and Haiti solar panels market is both are easily accessible because of the need of the solar panels as a reliable alternative source of energy. The customers are readily available who use these solar panels as a source of power for various business activities. The demand in both markets is reasonable high. The main different in both markets for is Nigeria economy is more financial stable because of the Gross domestic product of the country is higher than that of Haiti. The Nigeria market for solar is profitable for Samsung because of increase in development in the country that can be attributed to viable economy. The Haiti market for solar market is slow compared to that of Nigeria because of the recent earthquake where majority of the population lose their savings.
References:
Kotler, P. (2006) Marketing Management (12th ed.). New Jersey Pearson-Prentice Hall