Kraft Foods Case StudyKraft Foods is a global company that is changing the world one bite and one sip at a time. This can be shown in their inspiring vision statement which is “helping people around the world eat right and live better.” The company does not want to be in the business just to make money, but going above and beyond by meeting consumers’ needs, making food better, and making eating an enjoyable part of life.
Community involvement is a huge part in the Kraft Foods organization. When the employees are not on the clock, they are trying to make the world a better place. Their biggest community involvement is the Delicious Difference Week. More than 20,000 of their employees put their hands, backs, and hearts into volunteer activities helping hundreds of thousands of people around the world. Delicious Difference Week is part of the ongoing commitment to fight hunger and to encourage healthy lifestyles. In partnership with hundreds of nonprofit partners, employees volunteer in 56 countries and have dedicated time to serve their communities and raise awareness for important social issues. Events include planting community gardens, building playgrounds, serving nutritious meals to the hungry, helping children in need and assisting at food banks.
Kraft Foods’ CEO, Irene Roesnfeld, said “To us, a delicious world is about living well and taking care of each other today, while being vigilant about the tomorrow that we’ll leave for the next generations.” Since 1999, in the United States alone, Kraft Foods helped provide more than one billion servings of food to those in need. The company is also helping to improve the livelihoods of more than one million farmers through partnerships that support sustainable agriculture. They also have cut sixty million miles from their global transportation network. Kraft has been a leading company, in recent years, in supporting a healthy and active lifestyle for their customers. During the last five years,
Kraft Foods® has created three million jobs in over 30,000 different countries.‡ KFJ® and Kraft Foods®, as well as other corporate sponsors, sponsored a KFC event in New Hampshire at the beginning of May that honored the company’s 40th anniversary, where the company will hold their annual “Foodies Celebrations” at the local KFC store. As part of our focus on Kraft products—both in-store and online—Kraft Foods® is working to provide the largest selection of the best baked goods in the world and a unique service for our customers. As a result of increased customer support, KFJ® and Kraft Foods® are now serving up more than 6,000 breakfast kbq and hot dogs in two cities in the Greater Boston area. The event was the largest KFC event in the country at KFC USA last night. KFC USA is a local joint venture between KFC, Confectioner, and PepsiCo. In the last decade, KFC’s franchisee—Kabuki—and its parent company, Katsu Corporation, have been awarded significant contract contracts with hundreds of retail chain and convenience store chains across the country. KFJ® and Kraft Foods continue to help provide food insecurity, in-store obesity prevention programs, and nutrition education for our customers. KFC has committed to investing more than $1 billion in prevention, obesity awareness programs, and nutrition testing. KFC USA helps thousands of kids around the nation and around the world get healthy. In addition to making available KFC products in 100 countries around the globe, KFC Foods® helps to support thousands of people throughout the world. KFC offers a wide range of services to its customers. For example, KFC provides comprehensive health education, prevention, and education services to consumers. KFC can also offer innovative and convenient new features that have allowed consumers to enjoy a better time for healthier eating choices, while still being able to provide their family with affordable, nutritious options. KFC also serves up a variety of nutritional and wellness strategies to help students and teens at small schools and community colleges. KFC also has created a network of over 40 retail, restaurant, and convenience store outlets. KFC USA employs over 2,700 people.
Citizens who buy more than 90% of KFC supermarkets do so for an average of $50 each.
Kraft Foods® products are sold by independent retailers.
Kraft Foods® products are certified as eligible organic by the USDA food lab at Kraft Foods® in Cleveland, OH.
Kraft Foods® products are 100% organic and are manufactured on-site.
Kraft Foods® are certified to be USDA approved plants for the U.S.