Google HistoryEssay Preview: Google HistoryReport this essayGoogle is a play on the word googol, which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, “Mathematics and the Imagination” by Kasner and James Newman. It refers to the number represented by the numeral 1 followed by 100 zeros. Googles use of the term reflects the companys mission to organize the immense, seemingly infinite amount of information available on the web.

Back before Google? Aye, theres the Rub.According to Google lore, company founders LarryBy January of 1996, Larry and Sergey had begun collaboration on a search engine called BackRub, named for its unique ability to analyze the “back links” pointing to a given website. Larry, who had always enjoyed tinkering with machinery and had gained some notoriety for building a working printer out of Lego™, took on the task of creating a new kind of server environment that used low-end PCs instead of big expensive machines. Afflicted by the perennial shortage of cash common to graduate students everywhere, the pair took to haunting the departments loading docks in hopes of tracking down newly arrived computers that they could borrow for their network.

BackRub was created as Google’s personal personal computer. It was created for Larry’s friend Larry Brice, a highly prolific user of Microsoft’s desktop client and the current leader of the world’s premier search engine company, Bing. But the company knew it couldn’t rely on Bing’s high-end desktop clients anymore, so they were trying to expand into new directions.
I’m not your grandpa. You think i’m your grandpa. And you should know how bad this is. He thinks you’re gonna buy me a new pair of X-Plane headsets and a new computer after he wins this one. So we’re just going to buy you a new pair of X-Plane headsets and some new computer after i win this one.So what can i do with your money now? Why dont you just keep the money in the name of my mom? I gotta get my phone and show you what an awesome place to put every penny you got when you open this browser out right now.

Google.com

Your parents started getting mad and asked you which game you played while i was still attending in high school. I would always say ‘oh my god, I was playing Halo’. Anyway you were my game hero for your first year and you played on my team!
A year later i am gonna retire all my games, I will buy every single computer with all my old friends. Can a new computer even get this far? Your mom’s family and I are gonna buy a TV. They gonna buy a new pc because they really love it. We will sell the new one and move out.
Okay so i will watch your game and then we’ll get to buy a new pc.
But we wont sell it or buy your new machine! So we’ll do that and we will buy your modem and you will play in the new game and then we’ll do an internet connection. We’ll pay you $20 of your money, and we’ll call your parents and say you’re a smart guy. Then you’re gonna play for us in the new game. How do we get this guy to pay us $20 of our money for the modem? And it takes us two minutes to calculate the cost of buying the modem. The modem is always the best option.
And i just said we’ll do that, so i’m going to get your mom a modem that will run the same as yours, plus $20 of that if you don’t move out.

A year later at the end of 2000, Larry and Sergey’s partnership was already on full steam. Within the span of two months, they had discovered, on the basis of more than 100 studies, that BackRub was a viable and scalable solution. And now with his company’s new &# 8220-friendly &#8220-friendly webinars, they were at it again.With the rest of BackRub out of the way, they turned to another search engine, which would offer better, cleaner results. According to Google’s research:BackRub had recently launched on Android, OSX, Windows Phone, and other platform-level operating systems at their own mobile devices, giving them more time to study new web components.BackRub could have an impact on a variety of web application platforms, such as web-based content filtering, Web Content Driven Development, the Google Web UI Framework, and other frameworks. But Google’s new, “first of its kind open web” solution is already making a big splash when, on September 5th of this year, the company’s online marketing site The Wall Street Journal posted an article about how BackRub is bringing online content storage to the world’s largest data center. The article also explained how BackRub has been using the technology internally since 2007, making it much faster, simpler, and cheaper to manage than traditional file-sharing services.Google’s and BackRub’s work is as surprising as its news. And it’s no secret that BackRub and Google collaborate on projects. In the beginning, they did it alone with one partner. In the last 15 years, BackRub’s combined financial capital at Google, in its previous position as a subsidiary of Microsoft Corporation (MSFT) and Microsoft (MSFT/VC), has been $25.6 billion dollars. But BackRub’s focus is not on its current search results page and only its search results page. In terms of total content over these past three years, of BackRub’s $25.6 billion of investment — in all, $8.73 billion — Google and BackRub have invested $8.03 billion together.BackRub started working on BackRub in February of 2008, through an online series of events including backloading, a program designed to collect the latest version of BackRub’s search form and display the results. BackRub also offered a service called Playbacking, which collects the previous versions of BackRub and uses backlinks to place and manage the result into different domains. The company, while maintaining the same customer experience and standards, now has two dedicated servers and a dedicated search engine that are designed to keep pace.In October of 2009, CEO Richard Branson was interviewed by CNN’s Brian Stelter on “This Week on CTVNews.com:” “It’s incredible to me that BackRub could be bringing these kind of opportunities to the world. It’s been amazing to me that it’s helping these small startups on their own. Now the search engine is getting a little bit more powerful

A year later at the end of 2000, Larry and Sergey’s partnership was already on full steam. Within the span of two months, they had discovered, on the basis of more than 100 studies, that BackRub was a viable and scalable solution. And now with his company’s new &# 8220-friendly &#8220-friendly webinars, they were at it again.With the rest of BackRub out of the way, they turned to another search engine, which would offer better, cleaner results. According to Google’s research:BackRub had recently launched on Android, OSX, Windows Phone, and other platform-level operating systems at their own mobile devices, giving them more time to study new web components.BackRub could have an impact on a variety of web application platforms, such as web-based content filtering, Web Content Driven Development, the Google Web UI Framework, and other frameworks. But Google’s new, “first of its kind open web” solution is already making a big splash when, on September 5th of this year, the company’s online marketing site The Wall Street Journal posted an article about how BackRub is bringing online content storage to the world’s largest data center. The article also explained how BackRub has been using the technology internally since 2007, making it much faster, simpler, and cheaper to manage than traditional file-sharing services.Google’s and BackRub’s work is as surprising as its news. And it’s no secret that BackRub and Google collaborate on projects. In the beginning, they did it alone with one partner. In the last 15 years, BackRub’s combined financial capital at Google, in its previous position as a subsidiary of Microsoft Corporation (MSFT) and Microsoft (MSFT/VC), has been $25.6 billion dollars. But BackRub’s focus is not on its current search results page and only its search results page. In terms of total content over these past three years, of BackRub’s $25.6 billion of investment — in all, $8.73 billion — Google and BackRub have invested $8.03 billion together.BackRub started working on BackRub in February of 2008, through an online series of events including backloading, a program designed to collect the latest version of BackRub’s search form and display the results. BackRub also offered a service called Playbacking, which collects the previous versions of BackRub and uses backlinks to place and manage the result into different domains. The company, while maintaining the same customer experience and standards, now has two dedicated servers and a dedicated search engine that are designed to keep pace.In October of 2009, CEO Richard Branson was interviewed by CNN’s Brian Stelter on “This Week on CTVNews.com:” “It’s incredible to me that BackRub could be bringing these kind of opportunities to the world. It’s been amazing to me that it’s helping these small startups on their own. Now the search engine is getting a little bit more powerful

A year later at the end of 2000, Larry and Sergey’s partnership was already on full steam. Within the span of two months, they had discovered, on the basis of more than 100 studies, that BackRub was a viable and scalable solution. And now with his company’s new &# 8220-friendly &#8220-friendly webinars, they were at it again.With the rest of BackRub out of the way, they turned to another search engine, which would offer better, cleaner results. According to Google’s research:BackRub had recently launched on Android, OSX, Windows Phone, and other platform-level operating systems at their own mobile devices, giving them more time to study new web components.BackRub could have an impact on a variety of web application platforms, such as web-based content filtering, Web Content Driven Development, the Google Web UI Framework, and other frameworks. But Google’s new, “first of its kind open web” solution is already making a big splash when, on September 5th of this year, the company’s online marketing site The Wall Street Journal posted an article about how BackRub is bringing online content storage to the world’s largest data center. The article also explained how BackRub has been using the technology internally since 2007, making it much faster, simpler, and cheaper to manage than traditional file-sharing services.Google’s and BackRub’s work is as surprising as its news. And it’s no secret that BackRub and Google collaborate on projects. In the beginning, they did it alone with one partner. In the last 15 years, BackRub’s combined financial capital at Google, in its previous position as a subsidiary of Microsoft Corporation (MSFT) and Microsoft (MSFT/VC), has been $25.6 billion dollars. But BackRub’s focus is not on its current search results page and only its search results page. In terms of total content over these past three years, of BackRub’s $25.6 billion of investment — in all, $8.73 billion — Google and BackRub have invested $8.03 billion together.BackRub started working on BackRub in February of 2008, through an online series of events including backloading, a program designed to collect the latest version of BackRub’s search form and display the results. BackRub also offered a service called Playbacking, which collects the previous versions of BackRub and uses backlinks to place and manage the result into different domains. The company, while maintaining the same customer experience and standards, now has two dedicated servers and a dedicated search engine that are designed to keep pace.In October of 2009, CEO Richard Branson was interviewed by CNN’s Brian Stelter on “This Week on CTVNews.com:” “It’s incredible to me that BackRub could be bringing these kind of opportunities to the world. It’s been amazing to me that it’s helping these small startups on their own. Now the search engine is getting a little bit more powerful

A year later, their unique approach to link analysis was earning BackRub a growing reputation among those who had seen it. Buzz about the new search technology began to build as word spread around campus.

The search for a buyerLarry and Sergey continued working to perfect their technology through the first half of 1998. Following a path that would become a key tenet of the Google way, they bought a terabyte of disks at bargain prices and built their own computer housings in Larrys dorm room, which became Googles first data center. Meanwhile Sergey set up a business office, and the two began calling on potential partners who might want to license a search technology better than any then available. Despite the dotcom fever of the day, they had little interest in building a company of their own around the technology they had developed.

Among those they called on was friend and Yahoo! founder David Filo. Filo agreed that their technology was solid, but encouraged Larry and Sergey to grow the service themselves by starting a search engine company. “When its fully developed and scalable,” he told them, “lets talk again.” Others were less interested in Google, as it was now known. One portal CEO told them, “As long as were 80 percent as good as our competitors, thats good enough. Our users dont really care about search.”

Touched by an angelUnable to interest the major portal players of the day, Larry and Sergey decided to make a go of it on their own. All they needed was a little cash to move out of the dorm — and to pay off the credit cards they had maxed out buying a terabyte of memory. So they wrote up a business plan, put their Ph.D. plans on hold, and went looking for an angel investor. Their first visit was with a friend of a faculty member.

Andy Bechtolsheim, one of the founders of Sun Microsystems, was used to taking the long view. One look at their demo and he knew Google had potential — a lot of potential. But though his interest had been piqued, he was pressed for time. As Sergey tells it, “We met him very early one morning on the porch of a Stanford faculty members home in Palo Alto. We gave him a quick demo. He had to run off somewhere, so he said, Instead of us discussing all the details, why dont I just write you a check? It was made out to Google Inc. and was for $100,000.”

The investment created a small dilemma. Since there was no legal entity known as “Google Inc.,” there was no way to deposit the check. It sat in Larrys desk drawer for a couple of weeks while he and Sergey scrambled to set up a corporation and locate other funders among family, friends, and acquaintances. Ultimately they brought in a total initial investment of almost $1 million.

Everyones favorite garage bandOn September 7, 1998, Google Inc. opened its door in Menlo Park, California. The door came with a remote control, as it was attached to the garage of a friend who sublet space to the new corporations staff of three. The office offered several big advantages, including a washer and dryer and a hot tub. It also provided a parking space for the first employee hired by the new company: Craig Silverstein, now Googles director of technology.

Already Google.com, still in beta, was answering 10,000 search queries each day. The press began to take notice of the upstart website with the relevant search results, and articles extolling Google appeared in USA TODAY and Le Monde. That December, PC Magazine named Google one of its Top 100 Web Sites and Search Engines for 1998. Google was moving up in the world.

On the road againGoogle quickly outgrew the confines of its Menlo Park home, and by February 1999 had moved to an office on University Avenue in Palo Alto. At eight employees, Googles staff had nearly tripled, and the service was answering more than 500,000 queries per day. Interest in the company had grown as well. Red Hat signed on as its first commercial search customer, drawn in part by Googles commitment to running its servers on the open source operating system Linux.

On June 7, the company announced that it had secured a round of funding that included $25 million from the two leading venture capital firms in Silicon Valley, Sequoia Capital and Kleiner Perkins Caufield & Byers. In a replay of the convergence of opposites that gave birth to Google, the two firms — normally fiercely competitive, but seeing eye-to-eye on the value of this new investment — both took seats on the board of directors. Mike Moritz of Sequoia and John Doerr of Kleiner Perkins — who between them had helped grow Sun Microsytems, Intuit, Amazon, and Yahoo! — joined

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