Essay About Company Introduction        2Overview Of The Company And Kraft-Heinz

Kraft-Heinz: International Challenges and Strategy
Kraft-Heinz: International Challenges and StrategyGlobal Strategy ManagementArthur Maistriaux, 0085/17 Summarys1.        Executive Summary        22.        Company Introduction        2Overview of the company        2The Kraft-Heinz Company: a two-tale origin        2H. J. Heinz Company        2Kraft Food Groups Inc.        3Merger and corporate structure        33.        Company Analysis        4Heinz before 2013        5Heinz under 3G and BRK-B Management        53G Capital Ruthless Management Style        6Assessment of the integration strategy        7Making of a Giant: The Kraft-Heinz Company        74.        Recommendations        9Understanding of the Context: F&B Ecosystem and Company’s Situation        9SWOT Analysis        9Challenges        10Post-merger Roadmap: Unleashing Kraft-Heinz potential        11i.        Defending the home territories        11ii.        Fueling new revenue categories        11iii.        Expanding brands outreach        12iv.        Globalizing local blockbusters        133G Capital groceries list        135.        Bibliography entries        156.        Appendix        16Executive SummaryCompany IntroductionOverview of the companyThe Kraft-Heinz Company (Kraft-Heinz) is an American company active in the global food and beverage industry. The company was formed through the merger of the American publicly traded company the Kraft Foods Group and the privately held American company the H.J. Heinz Company. Its headquarters are currently based in both Chicago and Pittsburgh. Kraft Heinz is a NASDAQ publicly traded company and is currently the fifth-largest Food & Beverage company in the world in terms of revenue(1).