Writing a Business Plan
Essay Preview: Writing a Business Plan
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< Company logo (if available) or picture of your product >
< Company name >
Business Plan
< Date (month, year) >
Prepared by
< Your names >
Contact Information
< Your contact information (phone, email, address) >
Table of Contents
Executive Summary
< page >
Company Description
Mission Statement
Long-Term Goals and Objectives
The Management Team
Product Description
The Product / Service
Unique Features of the Product / Service
Customer Analysis
Primary Target Customers
Important Product / Service Attributes
Competitor Analysis
Direct and Indirect Competitors
Competitor Profile Matrix
Competitor Profile Matrix Summary
Learning from Competitors
Industry Analysis
The Target Industry
The Industry Size
Trends and Future Developments
Business Strategy
Product / Service Analysis
Product Attribute Map
SWOT-Analysis
Competitive Advantage
Operations Plan
Input Factors
Responsible Actors / Staff
Production Process
Output and Performance Indicators
Product / Service Delivery and Payment
Quality Control
Potential Problems and Preventive Measures
Marketing Strategy
Pricing Strategy
Product Strategy
Distribution and Sales Strategy
Promotion and Advertising Strategy
Financial Plan
Investment Plan
Starting Capital Plan
Projected Income Analysis
Projected Expenses Analysis
Projected Financial Statement
Financial Statement Rationale
Pro-Forma Balance Sheet Summary
Critical Risks
Critical Risks in the Pre-Launch Phase
Critical Risks in the Post-Launch Phase
Development Plan
Executive Summary
< Paste your Executive Summary from Working Sheet 15 >
Company Description
2.1 Mission Statement
< Paste your Vision or Mission Statement from Working Sheet 04 >
2.2 Long-Term Goals and Objectives
< Paste your Long-Term Goals from Working Sheet 08 >
2.3 The Management Team
< Paste your Team Description from Working Sheet 14 >
Product / Service Description
3.1 The Product Service
< Paste your Product / Service Description from Working Sheet 01 >
3.2 Unique Features of the Product / Service
< Paste your Unique Features from Working Sheet 01 >
Customer Analysis
4.1 Primary Target Customers
< Paste your Target Customers description from Working Sheet 02 >
4.2 Important Product / Service Attributes
< Paste your Important Attributes from Working Sheet 02 >
Competitor Analysis
5.1 Direct and Indirect Competitors
< Paste your Competitors description from

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Company Logo And Contact Information. (July 10, 2021). Retrieved from https://www.freeessays.education/company-logo-and-contact-information-essay/