Carrot Soft Drink
Essay Preview: Carrot Soft Drink
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1. Beginning
As I am a Business Graduate I choose to innovate something new as an entrepreneurship development as my career path. Because it more dignified than any government and non government service as well. That are why I have prepared there marketing plan. I will use there marketing plan to launch a company of Carrot soft drink. I have used some secondary sources to collect information. Marketing manager Pran Cola that were help me a lot with hare sagacious opinion while preparing there report.
2. Vision and Mission of the Company
The vision and mission is very much important to run a business properly, to market a product properly. It plays a vital role of everything because without vision and mission, no business can go ahead. I prepared this Marketing Plan on Coconut. I have also vision and mission. My vision and mission is to produce a better quality and healthy soft drink and distribute it at a lower price into the market. The main target of the company is to attain the profitability to the better services and also wants to exist in the soft drink market for the long-term perspective.
2.1. Production Facility
Since the business is production oriented the company will try to find variety of production facility. First of all the company will try to achieve high production efficiency to produce huge amount of product because if I am able to produce huge amount of product, I shall be able to market more products. When I shall market more products, there will be a great possibility to earn more profit. Low cost will be another production facility of the company. I shall try to maintain low cost by cutting unnecessary overhead cost. Because I shall market my product at lower price and if I am able to maintain the cost of our product low, there will be a great chance to capture the market easily. The company will go for the product availability into the market. It is another kind of production facility because consumer will easily get the product in the market for product availability. When product will be available in the market, there will be a great chance to sell the more products. Another production facility of the company will be easy production process. For this company can use new technology.
2.2. Products of the Company
Product is heart of a company. Product plays an important role to run a business properly because consumer will evaluate the company by justifying its product. So product size, product quality, product price, everything must be reasonable. Otherwise company will fail to market its product properly. The product, Carrot soft drink will be characterized by a lot of features. The product of the company will be superior in quality and healthy. It will also be very attractive to look because the company will market its product with nice packaging to attract the consumers. The size of the product will be suitable. It will neither too large nor too small. The company will maintain product variety. The company will produce 2 litters, 1.5 litters, 1 litter, and 250 bottle of soft drink. The companys product size, design, packaging will be attractive and also innovative to attract the customers. The company will give the warranties about their product. Consumers will get the preference to give their comment about the product from the company website. If the product is bad, company will compensate for that.
2.3. Form of Ownership and Identification of the Owner
It is very important to form ownership before start marketing a product, because without ownership business can not think its future development. Ownership plays an important role to run a business properly. They invest necessary money. Sometimes they collect require money in crisis situation. The business of Carrot soft drink will be no general partnership. I am only one partner on my Carrot soft drink business. I shall invest the amount of money and will take responsibility and risk for profit and lose of my business.
3. Environmental Analysis
In the present market, there are a lots of soft drink producer. It is also true that there is an opportunity to enter in this market to gain market share. That is why the company has analyzed the environment of the present market of soft drink so that it can make more profits and can minimize the risk
3.1. Current business Trend
At present there are lots of soft drink companies in the market, like Coca-Cola, Pepsi. RC Cola, Pran and many others. They are producing and distributing different kinds of soft drink and they are taking different marketing strategies to capture the market. Sometimes they are following the quality, sometimes they are following to keep the price low, and sometimes they are following high promotional activities to promote their product. Actually there is no fixed marketing strategy of the present soft drink companies. Because the environment is changing and people are also changing in their mind, in their behavior, in their attitude, in their perception. So the present soft drink companies are taking their marketing strategies based upon the situation. Among the lots of soft drink companies, some companies are well established in the market and they are doing their business very well. On the other hand some companies are not well established in the market. At present there is also lots of competition among the soft drink companies and continuously they are trying to set up the new strategy to capture the market. Actually the present soft drink market is very competitive. Although it is a very competitive market for the soft drink company but a new company like Carrot soft drink coming up with a innovative product by offering the better customers So it can compete with the competitor in the soft drink market by its own marketing strategy.
3.2. Marketing Environment
Marketing environment is a very important factor to analyze for launching a business. There are some factors that are involved in the marketing environment. Different factors of marketing environment are described below.
3.2.1. Economical
The rate of growth is a countrys or region economy can have a significant impact on a companys marketing efforts. A high rate of growth means the economy in a country or region is usually strong and the marketing potential large of prime significance to marketers is the perceptions of consumers regarding the economy. If they believe the economy will be poor they may cut back. On the other hand if they believe the economy will be favorable they may increase