Business Plan
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Vision/Mission Statement
LEVEL 3 plans to be a chain of upscale nightclubs centering around the middle Georgia areas. It is demographically targeted to middle aged adult’s ages ranging from 25 and up. LEVEL 3 aims at providing quality entertainment, food and refreshments along with a welcoming environment that will give our customers a unique and entertaining experience.
Company Overview
This company evolved through a partnership involving, Brooke Jacox, Ashley Kiltreses, Crystal Ward, Mary Askew, Kimberly Blackmon, and Stacey Hankerson on January 19th 2005. LEVEL 3 is located in Perry, Georgia and caters to the surrounding Middle Georgia areas. The company plans to attract upscale and mature customers whose ages range from 25 and older. LEVEL 3 will be the premier, high-energy themed dance and night club in Middle Georgia. We will provide our customers with live entertainment, quality food and service along with a great atmosphere. We want to create an intimate setting that will make our customers feel a sense of belonging. Easily manageable and profitable, this business appeals to customers who want to relax and meet different enjoyable and exciting people. It will capitalize on the ever growing demand for a safe and sophisticated nightclub. Our objectives are to profit on our excellent location in Perry, Georgia, with commitment to the community developments. We also want to maintain tight control of costs, operations, and cash flow through diligent management. In addition, we will maintain a food cost below 33% of food revenue and beverage costs below 25% of beverage revenue. Finally, we plan to exceed $3 million in annual sales by the third year of plan implementation. LEVEL 3 plans to launch with a highly publicized grand opening event in the summer of 2005. It intends to expand to other cities within Georgia after revenues excel.
Product Plan
LEVEL 3 will be characterized by the elaborate dance club situated in a spectator setting which comfortably accommodates 350 guests. The area will offer two private sky boxes and one banquet room which can be combined for use in a conference or private party setting. Also these rooms are intended for special events and daily use. In order to reach and maintain a unique image of quality, LEVEL 3 will provide attentive and friendly service through a high ratio of service personnel to customers, and will also invest in the training and supervision of its employees. The initial hours of operation will be from Thursday-Sunday 10:00 pm. to 3:00 a.m. Admission is $20.00, the sky boxes is a deposit of $500.00, rental fee of $2,000, banquet room is a deposit of $300.00, rental fee of $1,000.
Service Plan
LEVEL 3 will specialize in high energy themes and a gaming area, and will offer beer, wine and an array of liquors and mixed drinks. In addition, the business will sell non-alcoholic beverages such as soft drinks, juices and bottled water. A casual food menu consisting mostly of appetizers and small entrees such as nachos, wings, quesadillas, chicken tenders, fries and onion rings. The food will range in cost from three to nine dollars.
Nachos $4.00
Wings 5 for $3.00 10 for $6.00 20 for $9.00
Quesadillas $6.00
Chicken Tenders 5 for $3.00 10 for $6.00 20 for $9.00
French Fries Small $2.50 Large $3.50
Onion Rings Small $2.50 Large $3.50
Side Salad $4.75
Beer $3.00
Mixed Drinks $3.00-$7.00
Bottled Water $1.00
Soft Drinks $1.00
Juice $2.00
Management Plan
The management team is an especially close one. All of the managers graduated from Fort Valley State University with a bachelors degree in business management. The managers have communicated very often with each since school. The two co-presidents have worked directly together for three years at different companies. One of the presidents has worked with the bar manager in the past and has known her for nearly five years. Together we share a single vision: to provide a unique and entertaining experience through exceptional service.
The company will have six managers, including two presidents, one vice president, a bar manager, and two managers.
Mary Askew, Co- President. She has a bachelors degree in business management, five years management