Business Plan for an online Software Store
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BUSINESS PLAN FOR AN ONLINE SOFTWARE STORE
Institution
Table of Contents
BUSINESS PLAN FOR AN ONLINE SOFTWARE STORE
Executive Summary
COMPANY SUMMARY: FIRST UNITED TECHNOLOGY LLC
Mission
Objectives
Keys to Success
Proposed Business
PRODUCT AND SERVICES
Software Sale Platform
Software for Consumers
Industry information on trends for the financial community
Affiliate program for retailers
Market Analysis Summary
Market Segmentation
Target Market Segment Strategy
Market Trends
Market Needs
SALES LITERATURE
COMPETITIVE COMPARISON
Technology
MANAGEMENT AND ORGANIZATION
Management Summary
Organizational Structure
Management Team
FINANCIAL PLAN
Break Even Analysis
Financial Statements
Pro-Forma Income Statement for the First Year
Pro-Forma Income Statement for the 1st Five Years
Pro-Forma Balance Sheet for the First Year
Pro-Forma Balance Sheet for the first 5 years
Pro-Forma Cash Flow for the First Year
Pro-forma Cash Flow for the first 5 Years
References
Executive Summary
First United Technology LLC is an investment company focusing on the technology industry. This plan is on a proposed online software store on the domain, www.softshppay.com. This plan elaborates on varied parts of the plan, which are to be implemented in the business.
This new venture is based on a niche market in the software industry. Below is a summary of the items addressed in the plan:
The objective of the business is to satisfy the needs of parties in the software market who do not fit in the existing establishments.
First United Technologys keys to success are relationshipsand high standards. The company intends to follow these guides to turn a profit from this new venture.
The stores main product is commission from the sale of software on its platform. This comprises a percentage cut from each unit of software sold.
The target market is segmented into three:
Software developers and publishers
Software Consumers
Retailers through the affiliate program
The venture will involve a flat management structure where all employees report to one manager.
The company aims at a monthly turnover of $90,000 by the third month.
These are the main aspects covered in this business plan.
COMPANY SUMMARY: FIRST UNITED TECHNOLOGY LLC
First United Technology LLC is a company involved in organizing and connecting investors with suitable entrepreneurs. The company was set up after we realized that most startup companies particularly in the technology industry required about $100,000 to take off until seeking latter stage funding. Another fact is that there are individual investors who are able and willing to invest small amounts of money in various businesses. The problem, however, was that there was a gap between the entrepreneur requiring funding and the large number of individual investors looking for investment opportunities. For this reason, we established our company to cater for these two parties.
We, therefore, act as a connection between investors and potential start-ups. We take the responsibility of vetting and evaluating the worth of an investment. This rigorous process reduces the potential risk of encouraging our investors to invest in failing start-ups. Since we started, we have connected a significant number of investors with star-ups in fields of IT-safety, IT in medicine and wireless sensor networks. Our investors include Exigen Capital, Allianz RONSO and Investors Bank. We have been growing at an incredible rate and expect higher growth rates in coming years.
Mission
Our companys mission is to discover the best investment opportunities, provide the best possible support for the start-ups we invest in and ensure high returns on investments for our investors.
This mission is in line with our organizations main purpose and enforces the ideals that we stand by in undertaking our day to day tasks.
Objectives
Our main objectives as a company are:
Finding new investors
Investing in new and high potential ideas
Supporting the weak projects to ensure returns on investments made
Keys to Success
First United Technology run under strict professional rules, created to ensure that every member of our team works to achieve the objectives of the company. Because of this code of conduct, we have developed several strategic characters that guide our way to success. These characters are mentioned below:
Relationships
The key to ensuring a constant stream of investments is developing stable