Rmb Private Bank
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Introduction
Problem Stated
Company Background
Company History
RMB Private Banks Philosophy
Environmental Analysis
Pest Analysis
Political environment
Economic
Global Economic Forecast
Emerging Market and Developing Economies
Recent National Economic conditions
Significance to private banking
Social
Legal
Technological
Porters 5 Forces
Competative pressures associated with the threat of new entrants into the market
Competative pressures associated with the jockeying among rival sellers
Competative pressures coming from the attempts of companies in other industries to win buyers to their own substitute products
Competative pressures stemming from supplier bargaining power and supplier seller collaboration
Competative pressures stemming from buyer bargaining power and seller-buyer collaboration
SWOT Analysis
Critical Review of RMB PB Strategic Management Process
RMB PB strategic success according Porter’s generic strategies
Success according to the resource based (inside out) approach
RMB PB’s Sustainable Competitive Advantage
Final Recommendations
Recommendations based on Porters Generic Strategies
Recommendations according to the Resource Based Approach
Bibliography
Introduction
The word strategy finds it origins in Greek history. When defining the term strategy dictionaries will in general state something along the lines of strategy being the science and art of using all the forces of a nation to execute approved plans as effectively as possible during peace or war. It will continue stating that strategy is the science and art of military command as applied to the overall planning and conduct of large-scale combat operations. Through these definitions it becomes clear that strategy refers to an advantage one entity tries to gain over another by any means possible.
When applying the term strategy to business one is likely to find it defined as: the process of specifying an organization’s objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organizations objectives. It is the highest level of managerial activity, usually performed by an organizations Chief Executive Officer (CEO) and executive team. Strategic management provides overall direction to the enterprise. (Wikipedia –
The strategic management process is defined as: The overall purpose of the experimental strategic learning and management process is to establish which strategic options or elements thereof are robust across the scenarios and use the most healthy elements to develop your strategic intent – your core strategic focus or theme. (Strategic Management –
The company selected as the subject for this assignment is RMB Private Bank (herein after referred to as RMB PB). This study will give a brief description of RMB PB’s background and mission.
To get a clear understand of where RMB PB positioned themselves in the market a situation analysis will be done. The models used for the situation analysis are:
PEST analysis
Porters 5 forces
SWOT analysis.
These three models are used, as there is sufficient reference in these models to understand RMB PB’s macro and microenvironment.
It is important to mention that although these analyses are conducted they are purely to identify strategic drivers