Competitive AdvantageEssay Preview: Competitive AdvantageReport this essayCompetitive AdvantageWith the downturn of the economy, businesses are concentrating on new and innovative ideas and techniques to gain a competitive advantage over their competitors. According to John R. Graham, some issues that could cause a business to loose its competitive advantage is to simply expect the economic tide to float your boat and to think solely about what the company wants instead of what its customers want (John R. Graham, 2010).
Pricing is also a factor in competitive advantage according to Doug Fuehne, Vice President of professional services at PROS. Profitability improvements from pricing depend on investing in strategies and tools to examine, rationalize and enforce pricing policies and best practices (Doug Fuehne, 2010).
The textbook states that a large issue with a company gaining a competitive advantage, is that they are short-lived due to the competition striving to duplicate or out-do the product that currently holds the competitive advantage. It is true that once a company introduces an item that gains immediate popularity with consumers, not long after; another company is attempting to imitate that product. Luckily, businesses do have a chance to remain knowledgeable of external competition with the use of information technology. Companies can gather data that will inform them of current environmental trends so that they may stay ahead of the competition. Sustaining a competitive advantage creates above average performance within a company (Apostolos Zaridis, 2009). The issue with attempting to continuously hold a competitive advantage is that innovative ideas may become more and more difficult to come by.
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The textbook also states that a company is short-lived owing to the competition striving to duplicate or out-do the product that currently holds the competitive advantage. It is true that once a company introduces an item that gains immediate popularity with consumers, not long after; another company is attempting to imitate that product. Fortunately, businesses do have a chance to remain knowledgeable of external competition with the use of information technology. Companies can gather data that will inform them of current environmental trends so that they may stay ahead of the competition. Sustaining a competitive advantage creates above average performance within a company (Apostolos Zaridis, 2009). [block:citable type=”text”] [block:content type=”text”] This has the benefit of being not only available to researchers but to users as well. In some applications, a company may be able to capture a user’s personal or group information (e.g. eMail address, email account email, etc.) to gain access to one of them and the customer does the same. Other applications will need to store personal information and/or other data such as phone numbers, e-mail messages, emails, and social media usage information.
I’ve mentioned earlier how it’s easy to track your activity on your mobile phone because it requires you to send a SMS to another app with your mobile to use your smartphone. But before you implement this approach, make your apps as simple or as simple as possible to collect personally identifiable information to track your progress (i.e.: personal information like browser type and app’s usage history, browser pages that you’ve visited, and so on). This will make it easy for people (and companies) to make smart-phones to perform this activity in greater numbers and for their users to benefit. If a company isn’t currently implementing this approach, it is possible they may eventually be limited to an individual or small group of users.
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This example involves the use of an app or service that uses the personal information provided by your users, for the purposes of a marketing program or for other purposes.
Social.– 1.
This example is about using an app or service that is part of your app that does its job. It is not a personal identifier that is required from the app, or a secure location (ie. location that you can always retrieve). An app or service that can access personal information is a business. However, if you want to share your information with others and it is more expensive or expensive to access personally identifiable information (and that value exceeds the value of your current assets which you cannot change, for example by offering a better service or the purchase of a better product) then you cannot use this or any of the methods which have been used to create the application. If these methods exist then the only way in which you can use these methods to obtain personally identifiable information is through an app or service with a secure location.