Essay About Competitive Advantage And Convenient Store

Korner Mart Executive Summary
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EXECUTIVE SUMMARY
Our business is a convenient store called Korner Mart; here are the contents we will cover in our executive summary:
The history of Korner Mart
The objectives of Korner Mart
The products and services Korner Mart offers
An overview of the market for those products or services
The competitive advantage enjoyed by the business that makes it likely to succeed against its competitors
Projected growth
The key members of Korner Mart
Funding requirements for Korner Mart
Our business started Monday, November 11th, 2011. We had gotten our Teams and got started right away on our business. We had originally tried to combine our store with a gas station, but we couldnt seem to find any information about this, so we just decided to start the store on its own. The objective of our business is to sell products that every day. When thinking of an idea for this project, we researched what the most money in America is spent on. The outcome of that was soda; 75 million dollars every year is spent on soda alone, in additional 110 million dollars with energy drinks, teas, and other kinds of drinks. We also have other products such as chips, candies, cakes, etc. We believe that our competitive edge against other competitors is that we have better, cheaper prices, as well as the products that consumers look for, and our work force is close to none. Our projected growth of our company will hope to be very substantial. We offer the products and provide the customer satisfaction from every visit our consumers enter our store, from the time they leave with their good. The location of our business is 2445 Lafayette Rd Indianapolis, IN 46222. This area for the business is a good place because there are a lot of homes, so if somebody is in the mood for a little snack, or stock up for the weekend without having to drive to the grocery store, they can just walk to our store and buy what they need. Our target consumers are as early as the age of 16, all the way to middle aged men and women. Our competition is other small stores such as Village Pantry.