Essay About Competitive Advantage And Honest Tea

Honest Tea – 2015
CHART ONE:  VRIO ANALYSISCAPABILITYVALUABLE?RARE?COSTLY TO IMITATE?ORGANIZED FOR VALUE?RESULTCertified-organic by USDAYESNO?YESSustained Competitive advantage- Puts them above the rest of teas.Low sugar contentYESYESNOYESSustained Competitive advantage- Puts them above the rest of teas.Backing of major Coca-Cola brandYESYESYESYESSustained Competitive advantage- No other tea has a huge brand supporting themPartnered fair trade certified suppliersYESNONOYESCompetitive Parity- Others could easily imitateGlass bottling YESYESNOYESCompetitive Parity- Others could imitateRandi StoutMini Case 3BMGT2299October 9th 2017EXCUTIVE SUMMARYHonest Tea holds a high competitive advantage over other teas manufactured. Honest Tea is certified Organic by USDA, has low sugar content, the backing of major brand Coca-Cola, is partnered fair trade certified suppliers and supplies the tea in glass bottles. All of these are reputable advantaged over competition. The tea sold by the company is certified-organic by the USDA, which means that there are no pesticides and fertilizers in the product’s development of Honest Tea. This is an extreme advantage because this is key to many customers that may want tea.