Westernsplace Website Feasibility ReportEssay Preview: Westernsplace Website Feasibility ReportReport this essayExecutive SummaryWesternsPlace.ca is a website designed for students at The University of Western Ontario (UWO) to effortlessly sell, purchase and search for textbooks, housing, employment opportunities and other miscellaneous items. The website is free to use, but as a safety feature, only UWO students are able to purchase, sell and post on the website, via their UWO e-mail address. WesternsPlace.ca will earn income from advertising posts and real-estate and job listings.
Our research and analysis indicates that WesternsPlace.ca offers a potential for success. We have the experience and financial capability to organize and fund this venture internally. Moreover, we have the advantage of being a unique service in London, Ontario because although there are similar websites available in Ontario, not one is dedicated solely to UWO students.
WesternsPlace.ca targets two types of consumers: students and advertisers. The students represent an indirect consumer, but it is imperative for the success of the business that many students constantly use the site. The advertisers which include general service advertising and real-estate and jobs listing represent our direct consumers as they are our continuous revenue stream.
A thorough customer analysis revealed that our target market is in fact eager for a web site where they can sell and purchase their course textbooks without being effected by consignment or paying for overpriced books. WesternsPlace.ca grants freedom in purchasing and selling course materials at negotiable prices to better serve the UWO population.
Advertisers, real-estate agencies and employment services have showed interest in advertising on our site. The two main reasons of interest are: competitive pricing and a popular target market. When determining our advertising prices, we chose a pricing strategy lower than our competitors in order to entice advertisers to purchase space on WesternsPlace.ca. Moreover, the densely concentrated UWO population is a popularly targeted group in London, Ontario. Students represent a large portion of local business’s customers during the school year from September to April. In order to promote awareness of their store or product, business owners need to advertise. Due to our competitive price and specifically targeted market, advertising on WesternsPlace.ca is a very attractive alternative to most companies, especially smaller companies who have a limited advertising budget.
In conjunction with our competitive pricing, WesternsPlace.ca also has a few more advantages. The site is organized in such a way as to make browsing more efficient for students to find the textbooks they are seeking. Furthermore, as the site grows in popularity, the number of posts placed on the site will increase enabling a wide selection of course material. Likewise, this will affect the number of ‘hits’ the site received which will in turn increase the advertising demand and our overall revenue. The increased in amount of advertisement also affects a sales growth increase – a very positive relationship for our company. Lastly, WesternsPlace.ca offers a solid and promising financial return. Though we will experience a net loss in the first 2 years of operations, by the third year, we will experience a substantial net income. We strongly believe that with our effective marketing techniques we will develop a significant amount of traffic amongst students using our website. Due to a positive analysis of our customers, competition and financial statements, WesternsPlace.ca will be feasible and successful.
TABLE OF CONTENTSINTRODUCTIONMISSION STATEMENTGOALS AND OBJECTIVESPersonalCorporateCORPORATE CAPABILITIESFinanceHuman ResourcesMarketingOperationsEXTERNAL ANALYSISPoliticalEconomicSocialTechnologicalCONSUMER ANALYSISStudentsAdvertisersCOMPETITIVE ANALYSIS – WEBSITEDirectIndirectCOMPETITIVE ANALYSIS – ADVERTISERSDirectIndirectRECOMMENDATIONS AND PLANProductPricingPlacementPromotionFINANCIALOPERATIONSSeasonalityPreparationsWebsite OperationsLegal IssuesCONCLUSIONContingencyFuture Expansion OpportunitiesDecisionExhibits and AppendixEXHIBIT 1 – Financial StatementsEXHIBIT 2 – Internet UsageEXHIBIT 3 – University EnrollmentEXHIBIT 4 – Survey and ResultsEXHIBIT 5 – Website ScreenshotEXHIBIT 6 – Advertising Spending DistributionEXHIBIT 7 – Advertising ClientsEXHIBIT 8 – Competition’s PricingEXHIBIT 9 – Dialogues and EmailsEXHIBIT 10 – Advertising costs and
CATALENTS.
The information provided in this report applies to the 2016 financial statements of GE for fiscal year 2015 and is subject to change, as further material changes are made in this report. This document is a compilation of summary financial information that includes information for each of the three quarters presented in this report.
This report does not consider the potential future impact of changes in state financial conditions and fiscal arrangements in order to provide a general assessment of the financial condition of the State and its stakeholders, particularly those who experience major financial challenges. While further information may change through time and, depending on the circumstances and results, the information may not provide sufficient insight into the financial condition of individuals or entities.
About GE Corporation
GE Corporation is a global leader in innovation, customer service and business strategy. This is an economic powerhouse. GE Corporation is located in San Jose, California. GE Corporation is led by four leading executives.
The Company’s financial statements include comprehensive and proprietary information for all of its subsidiaries and, as an added bonus, for its affiliates, our own employees and common shareholders. For our fiscal year 2015 and fiscal 2014 financial statements that apply to each of the 3 quarters presented, as of the date of this document:
In general, GE Corporate Corporate Growth (GAAP) revenue and Adjusted EBITDA (GAAP) were $4.7 billion and -$5.1 billion, respectively, during the three or four quarters ended September 30, 2015, $42.9 billion and -$46.2 billion, respectively, during the three and four quarters ended Sept. 30, 2014, and $47.0 billion and -$48.3 billion, respectively, during the three and four quarters ended June 30, 2013, and $45.2 billion and -$46.5 billion, respectively, during the three and four quarters ended July 30, 2012, and $49.6 billion and -$50.9 billion, respectively, during the three and four quarters ended June 8, 2011, $55.6 billion and -$54.3 billion, respectively, during the three and four quarters ended Nov. 30, 2010, $56.2 billion and -$56.1 billion, respectively, during the three and four quarters ended June 4, 2009, $64.3 billion and -$67.5 billion, respectively, during the three and four quarters ended Oct. 24, 2008, $64.6 billion and -$68.8 billion, respectively, during the three and four quarters ended December 29, 2007 and $64.1 billion and -$70.8 billion, respectively, during the three and four quarters ended March 24, 2006 $77.4 billion and -$81.6 billion, respectively, during the three and four quarters ended Aug. 21, 2005 $76.3 billion and -$81.1 billion, respectively, during the three and four quarters ended Nov. 23, 2004 $75.7 billion and -$79.1 billion, respectively, during the three and four quarters ended May 23, 2003 $74.8 billion