Essay About Consumer Buying Behaviour And Food Products

Consumer Buying Behaviour Towards Ready-To-Eat Products
Consumer Buying Behaviour towards Ready-To-Eat ProductsReasons for consumers to buy ready to eat productsSome obvious factors that influence consumers to purchase ready to eat food products include the following:-ConvenienceChange of TasteHealthy options availableSaves TimeValue For MoneyMultiple options and category(veg/non-veg)Varieties availableCheaply availableEasy to preparePeople are lazy to cookThe uncommon reasons for consumers to purchase ready to eat food products are as :-PortabilityLong Shelf LifeEase of ConsumptionActs as a good late night optionEasy availability and accessibilityNo cooking skills requiredConsistency in taste and aroma of food2. Stages in the Purchase Decision ProcessA purchase decision process is the process a customer undergoes when purchasing a product.The stages are:Problem/Need recognitionInformation searchEvaluation of alternativesPurchase decisionPost-purchase behaviourHowever, it is not necessary that customers get through every stage, nor is it necessary that they proceed in any particular order.Problem/need-recognitionProblem/Need-recognition is the first and most important step in the buying decision. Here, the consumer identifies the need to buy a product. E.g. –Convenience, Portability, Long shelf life may be the reasons to buy a ready to eat food product.Information SearchIn this stage, the consumer searches for information regarding the product t buy from different sources. E.g. For ready to eat food, important sources include friends/family, word of mouth and print/electronic media.