Contemporary Issues in Business
London School of Business and FinanceUniversity of Central LancashireContemporary Issues in Business (BU3016)Modern concerns and its effect on SamsungTutor: MR. MarongPrepared by: Amritpal SinghDate: 15th December 2014Table of ContentsIntroduction……………………………………………………………………………………………………………………………………..3Five Contemporary Issues in Business………………………………………………………………………………………………..3Globalizations…………………………………………………………………………………………………………………………………….4 New market opportunities        Allocation of Resources        Elimination of poor performers        Currency fluctuation        Targeting wide range customers:        Population growth/Life Expectancy:        Customer Loss        Income level of market segments        Creating brand image:        Market leader        Increase Cost        Exclusion in consumer market        Target Advertising        Environmental Conscious        Skill obsolescence        Security Breach        Profit from consumerism        Marketing        Consequences of voiding consumerism        Conclusion        References        Appendix        To: Managing Director of Samsung Ltd.From:  Personnel Manager Date: 15th December 2014Subject: Modern concerns and its effect on Samsung1.0 IntroductionAs a personnel managers of Samsung Electronics Inc. this report is prepared on the request of the Managing Director. Aim of this report is to address positive and negative issues of five contemporary issues which have great effect on Samsung. Moreover, the report highlights the solution for the negatives caused by different issues.

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