Globalization Case
globalization……..iation fuel rates the costs of the company has risen significantly over the years of its operations. The company has been well managing the balance of its economic investments and expenditure depending on each region where they operate in.
Social Factors:
The changes in the social environment can largely impact the demand of the products of any firm. The availability as well as the willingness to work also changes depending on the social environment that prevails. For example: The flight crash of the company in the year 2001 was a fatal accident for the SIA flight SQ006 near the Taipeis Chiang Kai Shek International Airport. The company accepted its responsibilities and termed the accident as the “pilot error” giving a compensation of $400,000 to all the relatives the dead people and met all the medical expenses of the injured. The company tried to take care that the social environment surrounding the company was maintained. However later facts came out and pointed that there were other causes too associated with the cause of the accident such as cost cutting measures by the airline and the authorities. Thus the company has to do the best to care of its both internal and external social environment to ensure the people through and for whom its working have the trust in the company which is the major driver for the company to operate.
Technological factors:
The airline industry has come of age and seen newer technology bringing nre processes as well as products come int. Same thing has happened with the airline industry. Singapore Airlines is one of the first airlines to install a productivity suite so that the passengers are benefited. Through this technology the passengers can work on their laptops while they are trav