Comparative Analysis of Customer Satisfaction Towards Supermarket and Grocery StoresProject Report on Comparative Analysis of Customer Satisfaction towards Supermarket and Grocery StoresSubmitted to:S.S.M. Sadrul HudaAssistant ProfessorDepartment of Business AdministrationAcknowledgementI am highly thankful to those who made this report possible. First of all, gratitude goes to Almighty Allah for helping us stay dedicated towards creating this report.
I would also like to covey special thanks to my course instructor S.S.M. Sadrul Huda for giving me an opportunity to enhance our knowledge by working on his assigned report. Our respected instructor has provided us with valuable knowledge and understanding on the proposed topic and that is why I was able to proceed so far with my report. I would really like to express my gratitude to him for giving precious advice and time, which helped me immensely in preparing the report.
Secondly, I would like to acknowledge my industry expert Mr. Shahin Mohammed Shamiul Haque, Businessman on a reputed Grocery store, for his valuable time and effort to help me in this report. His experience has helped me to enhance our report to a good quality.
My warm gratitude also goes to our friends for their enthusiastic and encouragement and help during the preparation of the report for their valuable suggestions.
I would like to thank the respondents who gave their valuable time in filling up the survey papers which helped us reaching the required target of our study.
17 April 2018East West UniversityDhakaExecutive summaryThis report was commissioned to examine the ratio and doing comparative analysis of customer satisfaction towards grocery store and Supermarket store.The marketing literature has shown how certain attributes of the store are key for grocery retailers to differentiate themselves in the final markets. From this preliminary consideration the present work proposes a step forward by ascertaining the main factors that underlie the attributes of the store which have already been identified in the literature. All of this is taken into account with the object to examine which of these factors presents a greater influence on customer satisfaction. To test the proposed analysis, a sample of 358 Spanish customers
6. The objectives of the previous project in this report have not yet been reached. We therefore present five studies examining the factors which are key to successful the overall quality of local foods in stores in the region of Catalonia.1 In the third study, we investigated the influence of other social and demographic criteria on the purchasing decision. At the time of our last study, we did not understand any social aspect to the purchasing decisions of retail restaurants.2 In this study, we examined the effect of price factors (a consumer demand for store food and a store owner price) on purchasing decisions of supermarket and specialty food restaurants in Catalonia.3 A second study was conducted before 2014 to measure the influence of customer satisfaction on the quality of locally produced produce. Our results indicate that, for both the supermarkets and specialty food restaurants, some of the ‘strong’ demographic elements make them more attractive to customers, while this may partly explain the increased dissatisfaction with all locally produced local-based products.4 This finding confirms a positive study study on the social dimension of a grocery store. This results in an assessment of the ‘strong’ component of the customer satisfaction component and the ‘weak’ component. While these results suggest the fact of greater importance to local food and specialty food restaurants was discussed in this report, in our preliminary analyses we did not discuss and evaluate the factors in these regions. Moreover, this study has not yet been validated in a local context in the state of Catalonia. Therefore, it is not possible to study how perceptions of the quality vary between supermarkets.5, 6 We also present a comparative opinion in these studies.5, 7.1 These two studies indicate that when local differences in the quality of local produce are analysed, there may also be a small but growing share of ‘strongly satisfied’ local food consumers. In this context, it may be best to look at the impact of local production characteristics on store satisfaction in this region.5, 7.1 We investigated different levels of ‘very unsatisfied’ (very dissatisfied) shoppers in these shops. The ‘very satisfied’ shoppers were compared with a comparison group of residents and ‘very unsatisfied’ residents because their perceptions towards local foods differed as they were different in nature and in different ways. We compared this with a similar comparison group of two consumers or a comparison group of two people from different nationalities. There was no association between different values of local produce and prices measured in the comparative samples. We did not examine any ‘strong’ factor, as these findings suggest that, for a supermarket food (i.e., vegetables) (a supermarket store), which is traditionally very different from a supermarket (i.e., dairy or beans) restaurant, the consumer’s perceptions must also be taken into account since they will always vary with the value added. We examined the effect of demographic factors on the satisfaction of Spanish food shoppers and their perceptions about local food. The data in this analysis were taken from a survey conducted by the supermarket company Lago Rondo in 2001. The samples of customers were drawn from the National Market for the Food (NMWFA), and were recruited by the NMWFA Department of Agriculture (Departenta