Manufacturing Strategy
Manufacturing Strategy – MBA 622
Instructor
Prof. R.R.K. Sharma
[email protected]
Office : FB326, Residence H.No. 643, IIT, Campus Kanpur – 208 016
COURSE OBJECTIVES
Most of our students (B Tech and MBA) are engineers in various disciplines. It is natural that they develop their career in the “Manufacturing Function” of organizations they join. This course prepares them to take up the responsibilities as the “Manufacturing Chief” or the “Manufacturing Vice President” of the company. Briefly, the course introduces them to the ideas of strategy of a firm; and later helps them to contribute, as manufacturing chief, to the strategy of the firm. Every class has research articles scheduled for presentation by students of the course and each class has a case scheduled for discussion. It is the responsibility of the student to read and analyze the case assigned for the class and present his views in class discussion.
BOOK 1 :
Strategic Management, Concepts and Application, Samuel C. Certo, J. Paul, McGraw Hill, 1991.
BOOK 2 :
Competitive Advantage, Michael E. Porter, The Free Press, 1985.
BOOK 3 :
Competitive Strategy : Techniques for analyzing industries & competitors, Michael E. Porter, 1980.
BOOK 4 :
Cases in Strategic Management and Business Policy : Lawrance R. Jauch and James B. Townsend, Second edition, McGraw Hill International Editions, 1990.
BOOK 5 :
Strategic Management of Technology and Innovations, McGraw Hill, R.A. Burgelman, C.M. Christensen and Steven C. Wheelwright, 2004.
BOOK 6 :
Business Policy and Strategic Management, McGraw Hill, L.R. Jauch and W.F. Glueck, 1988.
BOOK 7: Manufacturing Strategy, Text & Cases, Terry Hill (London Business School), MacMilan Press Ltd., 1995.
BOOK 8: Managing mergers, acquisitions and strategic alliances : Integrating people and cultures, S Cartworth & Cary L Cooper, Butterworth and Heinemann, 1996.
BOOK 9: Manufacturing : The formidable competitive weapon, W Skinner, John Wiley and Sons, 1985.
BOOK 10 : Corporate Strategy, Igor H Ansoff, Penguin, 1996.
SESSION-WISE PLAN
STRATEGY FORMULATION MODULE
Case : Inner City Paint Corporation, pp. 256-258 (Book 4).
Business