The Fashion Channel
Essay Preview: The Fashion Channel
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Other networks were realizing that TFC was successful and beginning to add fashion related programs to their line-ups
Lifetime and CNN had launched a fashion specific programs that were getting notable ratings
Opportunities:
To help attract a critical mass of viewers they would have to target the right viewers and offer advertisers an attractive mix of viewers than their competitors
TFC was on a basic channel so most consumers received it automatically without purchasing cable
It is a right time to gain more profits when this industry is booming.
It can gain the preference from advertising buyers easily by improving the ratings
Identify core group of loyal viewers
Threats:
Other networks were realizing that TFC was successful and beginning to add fashion related programs to their line-ups
Lifetime and CNN had launched a fashion specific programs that were getting notable ratings
Ad revenue was always strong between all the networks
SWOT Analysis – in bullet format (worth 25 points)
Strengths
Weaknesses
Opportunities
Threats
Problem Statement “WHY”? keep it briefno more than 20 words. Challenge yourself to be concise but brief. This should be written as a statement not a question. (worth 10 points)
Development of Alternatives – at least 3. Your alternatives are derived from your opportunities outlined in your SWOT. Make sure to be very detailed. Each alternative should be numbered in your analysis (worth 30 points)
Recommendations – Evaluate each alternative and pick the best choice based on the companys strengths and opportunities. End this section with an overall conclusion – no more than 1 paragraph. (worth 10 points)
*Presentation/Question grade – If you are not presenting, the question needs to be included in your case paper as well as given to the group. (worth 10 points )