Cross Cultural Marketing by Mncs in IndiaCross Cultural Marketing by Mncs in IndiaStrategies adopted by MNC’s for Cross Cultural marketing in terms of IndiaIntroductionMarketing is commonly associated with endeavors such as branding, selling, and advertising, but it also encompasses activities and processes related to production, product development, distribution, and many other functions. Furthermore, on a less tangible level, marketing facilitates the distribution of goods and services within a society, particularly in free markets. Evidence of the pivotal role that marketing plays in free markets is the vast amount of resources it consumes: about 50 percent of all consumer Rs, in fact, pay for marketing-related activities.
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1.1 Introduction
The term Cross Cultural Marketing (CCC) refers to a wide range of different types of marketing activities that are performed by the society’s elite.
2 Cross Cultural marketing is conducted through an extensive development, which comprises marketing programs, advertisements, and promotional activities, which include:
Cultural programs have been established at all levels from elementary school through university.
Cultural programs which cover social, economic, cultural and other socio-economic aspects of the society’s culture have been identified through studies and scholarship, usually in various academic disciplines.
3 Cross Cultural marketing practices include:
Developing awareness and awareness of the various aspects of Indian society through programs such as:
– Educational, cultural, cultural, political, social, personal, societal, cultural and other cultural issues
– Social media promotion of the various facets of Indian society in a more direct and visible way
– The promotion of Indian culture in a systematic way, through social media campaigns (e.g. social news, messages and messages of social media);
– Designating or providing educational facilities and cultural services;
– The promotion of the Indian language and culture through local content;
– Publication and outreach of educational materials in Indian media such as newspapers and magazines for students of any social class;
– the promotion of Indian national and national defence and cultural history in a more direct and visible manner such as
advertising of Indians, the social welfare and social needs of Indians through media campaigns;
– Designating, directing, and supervising various types of social work in order to raise awareness among an Indian audience through media campaigns, and through social media activities
4 Cross Cultural marketing activities are carried out directly or indirectly through media or social media accounts, which can include:
– Promotion of international events on the Internet
– Promotion of International events in a more indirect and visible way through media accounts such as social networking
– Promotion of international exhibitions and publications with a global global reach into various countries through social networking sites
– Promotion of international exhibitions outside of India and across the globe through social networking sites
5 Cross Cultural marketing activities consist of:
– The promotion of foreign countries’ interests through social media;
– Promotion of international affairs through social media;
– The promotion of Indian culture through social networks and other social media platforms.
6 Cross Cultural marketing activities in India involve:
– Developing a network of networks through media and other platforms;
– Participating in campaigns, events and events related to promoting Indian culture through social networking sites
– Representing minorities through social media campaigns;
– Engaging international business and foreign enterprises through social media campaigns
7 Cultural marketing activities involve:
– Adhering to principles of family life, language family values, customs, attitudes and values through social networks;
{articleCiteSource}
1.1 Introduction
The term Cross Cultural Marketing (CCC) refers to a wide range of different types of marketing activities that are performed by the society’s elite.
2 Cross Cultural marketing is conducted through an extensive development, which comprises marketing programs, advertisements, and promotional activities, which include:
Cultural programs have been established at all levels from elementary school through university.
Cultural programs which cover social, economic, cultural and other socio-economic aspects of the society’s culture have been identified through studies and scholarship, usually in various academic disciplines.
3 Cross Cultural marketing practices include:
Developing awareness and awareness of the various aspects of Indian society through programs such as:
– Educational, cultural, cultural, political, social, personal, societal, cultural and other cultural issues
– Social media promotion of the various facets of Indian society in a more direct and visible way
– The promotion of Indian culture in a systematic way, through social media campaigns (e.g. social news, messages and messages of social media);
– Designating or providing educational facilities and cultural services;
– The promotion of the Indian language and culture through local content;
– Publication and outreach of educational materials in Indian media such as newspapers and magazines for students of any social class;
– the promotion of Indian national and national defence and cultural history in a more direct and visible manner such as
advertising of Indians, the social welfare and social needs of Indians through media campaigns;
– Designating, directing, and supervising various types of social work in order to raise awareness among an Indian audience through media campaigns, and through social media activities
4 Cross Cultural marketing activities are carried out directly or indirectly through media or social media accounts, which can include:
– Promotion of international events on the Internet
– Promotion of International events in a more indirect and visible way through media accounts such as social networking
– Promotion of international exhibitions and publications with a global global reach into various countries through social networking sites
– Promotion of international exhibitions outside of India and across the globe through social networking sites
5 Cross Cultural marketing activities consist of:
– The promotion of foreign countries’ interests through social media;
– Promotion of international affairs through social media;
– The promotion of Indian culture through social networks and other social media platforms.
6 Cross Cultural marketing activities in India involve:
– Developing a network of networks through media and other platforms;
– Participating in campaigns, events and events related to promoting Indian culture through social networking sites
– Representing minorities through social media campaigns;
– Engaging international business and foreign enterprises through social media campaigns
7 Cultural marketing activities involve:
– Adhering to principles of family life, language family values, customs, attitudes and values through social networks;
Basic tenet of human behavior reveals an important aspect of marketing function—that producers are not capable of creating or shaping basic needs, but rather achieve marketing success by influencing wants. In other words, a chief goal of a marketing managers job is to stimulate customers “wants” for a product or service by persuading the consumer that the offering can help them better satisfies one or more of their needs.
And these needs vary from person to person, but still the common binding factor between needs of people from a common region is their culture. Its culture that defines what the need of the people is and how they prioritize it. For e.g. Indian culture focuses on sharing, and living together as one big family, so any product which promotes individuality and segmentation between relations will not be welcome in Indian society.
Indian CultureThe term culture refers to a state of intellectual development or manners. The social and political forces that influence the growth of a human being are defined as culture.
Indian culture is rich and diverse and as a result unique in its very own way. Our manners, way of communicating with one another, etc are one of the important components of our culture. Even though we have accepted modern means of living, improved our lifestyle, our values and beliefs still remain unchanged. A person can change his way of clothing, way of eating and living but the rich values in a person always remains unchanged because they are deeply rooted within our hearts, mind, body and soul which we receive from our culture.
Some components of Indian culture are like– Respect for elders– Treating guest as equivalent of God.– Respect for each other, and treating everybody as equals.– Helping others, and sharing your joys with others.HOSFETED’s Culture Dimension:On Individualism rating Indian gets a low score of just 48, which is almost the half of US score of 91, but still India scores highest amongst its rest of Asian counterparts. This basically represents how the Indian society is oriented, in which people from birth onwards are integrated into strong, cohesive in-groups, often extended families (with uncles, aunts and grandparents) which continue protecting them in exchange for unquestioning loyalty. So we can see how important family ties are in India as compared to the US, and its European counterparts who score higher on this score.
Power distance Index, is a representation of how much is the power distance in the country. India has Power Distance (PDI) as the highest Hofstede Dimension for the culture, with a ranking of 77 compared to a world average of 56.5. This Power Distance score for India indicates a high level of inequality of power and wealth within the society. This condition is not subverted upon the population, but rather accepted by the population as a cultural norm. This score of India is much high as compared to that of US (40), and the other European countries.
India has Masculinity as the third highest ranking Hofstede Dimension at 56, with the world average just slightly lower at 51. The higher the country ranks in this Dimension, the greater the gap between values of men and women. It may also generate a more competitive and assertive female population, although still less than the male population.
Indias lowest ranking Dimension is Uncertainty Avoidance (UAI) at 40, compared to the world average of 65. On the lower end of this ranking, the culture may be more open to unstructured ideas and situations. The population may have fewer rules and regulations with which to attempt control of every unknown and unexpected event or situation, as is the case in high Uncertainty Avoidance countries.
Indias Long Term Orientation (LTO)