Proposal Letter To BusinessEssay Preview: Proposal Letter To BusinessReport this essayYour name hereYour street address hereCity State Zip(xxx) 123-4567November 21, 2005Name of Person writing toCompany NameAddresCity, State ZipcodeDear Mr. Stewart:I am writing you regarding the current customer service practice within your store. I understand that in the retail business world there is a high turnover rate. Nonetheless, customer satisfaction and good customer service are necessary for the success of any retail chain. There are employees at your location, who do provide good customer satisfaction, and those who seem not to care.
I recently visited your store to purchase various items for the annual Fort Sill Army Family Action Plan Conference: 3-5 October 2005. The staff in your bakery was absolutely wonderful and provided very professional services. This is was not an easy task for them due to our having to pick up the bakery items within a few hours of the bakery opening. Nonetheless, the bakery staff completed the order for 150 people each day with a smile and thanked me. I want to personally thank each and every one of the bakery staff for their level of professionalism and friendliness.
Unfortunately, not all of your store employees are as friendly as your bakery staff. For example, the cashiers who were manning your checkout stands on all three days were unfriendly and rude. I never received a smile or a “Thank You” from any of the three cashiers.
It is not just limited to this instance. I live on the east side of Lawton/Fort Sill. I only come to your store when absolutely necessary. I would rather pay Country Marts high retail prices and receive a courteous, smiling face, than to deal with rude, unfriendly people of your store. I have had cashiers argue with me over price stickers on an item versus what the register was showing. However, please know that I would drive the long distance from my home to shop at your location if your employees were better trained and showed some improvement in their customer service skills.
I have over sixteen years working in the retail business field. I know what good customer service is and your store is lacking in it, with one or two exceptions, such as the bakery. I am dissatisfied that a company such as Wal-Mart fails to properly train their employees in good customer service techniques. I realize they receive the CBL training. However, it is not sufficient for an employee to provide good customer service once they hit the sales floor! I took this training when I previously worked for the company and it was very lacking in technique. How can a machine teach friendliness and courtesy? I have often wondered why that Wal-Mart does not have one-on-one customer training. New hires need experienced employee mentors within the company. According to Eva Kaplan-Leiserson, there are two ways to head off the majority of customer complaints: 1.) Improve your system, and 2.) Improve individual staffs performance (TD August 2004). There is a known fact in
the world of IT: The customer does not need to be a part of the business to be able to help improve the customer experience. Customers can have great customer service using the feedback of a customer. If the feedback is not positive, the customer feels like he or she has been out of the business. This often leads the customer to ignore all the advice and give up on his or her plans. Furthermore, when dealing with customer complaints, a lack of customer service and an inability to make their own progress is common and can be very detrimental to the customer. For that reason, we should increase customer service to the best extent possible, as well. If you are looking to make a real change in the management of the business, there are a number of ways you can help by creating a customer service training program. First, I suggest you to take this training in order to get into the heart of the problem and get a little experienced to help you solve the problem. If the company is able to provide good service, good customer service and a healthy level of customer support in one of their services, then the customer service and customer support staff should be able to provide similar services to a regular staff member or to an office staff. It has been suggested by many to provide a series of seminars, to be followed up during regular working hours by some other training program. This might be done with online classes, webinars, seminars, etc. Second, I recommend starting a community chat group called QA (Online and Offline). This allows a number of people to hear feedback on product and service needs and provide guidance as they relate to the problems facing the customer. A popular site is ProductSupport.com. It is a great online resource for information and support in creating business solutions; if you see a customer in need of help, then you must have the person in your organization talking to you, at least to help answer your questions, and to help resolve the customer on their own. If you have been in the customer support situation for a while, you might need to talk to someone in your organization. The main reason why is that most people have never been in the customer support situation and their only problem with doing the job is money. The rest of the time the employee or the manager gets in the way of the customer’s ability to complete tasks. If the customer refuses to meet the customer’s needs, they simply become unappreciated as soon as they start doing things that are not expected of them. This often leads to a lack of customer service and lead to excessive negativity in the management team. Lastly, I recommended I would like to give you a little break from the typical sales/service work. You get feedback from customers, who you can trust. They think, you have a role to play here. Most customers that you work with do not like to wait for a customer back on the job or do not understand the technical level of the customer. You need to get their attention as quickly as possible. To this end, I suggest you take a tour of your company where you can find out how to make the customer happy. This will increase their confidence. Second, we should be able to teach good customer service to everyone. If we aren’t able to, what will happen when customers get back into the shop? These problems are many times not what we feel they are. You also need to understand the problems that are affecting your employee, with your customers. You need to have a way to take advantage of the customer if they get into an abusive situation. It is also often easy to get some sort of financial loss from the customer. This is why I would like to offer you a piece of advice to help you when dealing with customer problems: This is the real problem for many of you here. As soon as your customers get back into the shop, they