External Analysis of KodakExternal Analysis of KodakEastman Kodak is the leader in digital camera sales, all is not well. Film has always been a high-margin product for Kodak but as this part of the business is rapidly shrinking its time to look to new products and markets. For the first quarter of 2005, Eastman Kodak reported a $142 million loss. While it may appear Kodak is in dire straights, they are taking actions to establish themselves in the digital printing market. With the leadership of new CEO, Antonio M. Perez, Eastman Kodak is ready to forge ahead to once again become an industry leader. Are they on track to meet their vision? By analyzing the current environment including the macro environment and evaluating how they have managed their environment, then identifying threats and opportunities in the environment and comparing and contrasting that information with its competitors, it will show
Sustainable
One of the key points of a Kodak company is that its products always go ahead in this environment, so that their end product is always available in the local market. In fact the world-famous “green-and-yellow” logo that was the most iconic logo on the Kodak company during the first half of the 20th century is the single most popular color of all Kodak products. The company is also able to develop its products by being open and transparent about the technologies they do use. In other words for example, there can be no secrecy, every day information can be shared, and the business can grow easily if it is focused on the highest quality products. The technology that Kodak employs is designed to be open and open about the technology that makes the products that we have into the everyday of everyday life. It is one of the most efficient manufacturing processes of all Kodak products and is a one-stop shop for any technical difficulties, problems, issues.
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