Selling Concept
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During World War II, the global production of war has accelerated. When the war ended, which spurred industrial machinery transformed into consumer products. In the mid-50s started the rate of power demand in many areas. The company had to focus on how to market their products. Many sales techniques such as closing, survey and qualification have been developed during this period and the sales team was de-highest position in the organizational structure of the company.
Selling concept assumes that the client is an individual or organization will not buy enough food, if they are persuaded to do so by selling efforts. While organizations should adopt the sales and promotion of their products to market uspeha.Potrebiteli generally inert and should be encouraged to buy into a soft material inert to purchase motivation by persuasion and sales activities.
This approach is applicable in the case of unsolicited goods, such as life insurance, vacuum cleaner, fire-fighting equipment, including fire extinguishers. These industries have a wide sales network. This concept applies to companies with greater capacity in which they aim to sell what they produce, what the customer really wants.
In the current situation the buyer has the marketing baskets to choose from, and the client is also equipped with a high decibel advertising. So, there is often a misconception that marketing is prodazhe.Problema with this approach is that the customer really buy the product after persuasion and, if not satisfied not to talk to others. In fact, this is not the case and businesses this concept is often not in the business.