Skincare All the Ranges
Essay Preview: Skincare All the Ranges
Report this essay
Focus on skincare all the ranges. Whats their position, customer expectations,different target, what is anti aging market. Brand dna value : eternal beauty for women and eternal youth. Lancome women catergory( ask loreal), their market target people. Natural ingredients( ask loreal).Futhure analysis, positioning for the brand, how this work for travel retailer and skincare. 5c: customer
Demographic:Lancome skincare products have target on different age rank customers and develop kinds of products for them. For young generation, it has basic moisture products with lower price. And Lancome has lots of anti-aging products are really popular in the customers, and price of these products are usually not cheap. According to our interview, most of our customers are elder women usually over 35 years old with good education from middle to upper class in their country and has a good job like white collar or has a good family with financial fundament. Lancome also have several skincare products for men but are not very popular in the market, most of our customers are female, even male customers are buy our products just for their wife, friends or relatives.
Geographic: People in different areas have different skin types, and depend on their different skin, they choose distinctive products like young generation in America always have freckle and pimple, they may choose moisture products without oil or less oil. As for Asian elder women they really care about them wrinkles, they like to buy anti wrinkle and stimulate youth cell products.
Psychographic: Most customers of Lancome they pay attention to their skin and be willing to spend money on their skin, especially the elderly women who has the microgroove or wrinkle problems. And some customers they prefer the brand cause in some developing countries like China, Lancome is well-known cause it is an international brand and made in France, the price of its products always not very low, and in their consuming mind that products with higher price should have good functions as well.
Behavioral: As we all know that, cosmetics are necessities of life and they are consumables cause you use them every day, so the usage rate is quite high. Therefore, the market demand can be always existed. And if customers developed a habit to use Lancome every day, they become a fan of Lancome, they also rely on its products and will buy them regularly, and if they really love Lancomes