Walmart (sustainability)
We (core and informed customer group) strongly believe that a customers perception of value and satisfaction begins with an initial purchase and continues throughout the actual ownership and the overall service experience. A company must maintain a healthy relationship with customers and exceed customer expectations. This relationship can build trust, confidence, and loyalty from the customer to the company. The company must provide product or service in an exceptional way to surpass customers expectations. Though we appreciate Walmart green and innovative inventions as a part of sustainability initiative but there has been an increased concern that Walmart offers substandard products, inferior quality, poor customer service, obsolete products especially considering clothing line, and overall negatively impacts the health of communities
Provide superior customer service and quality
There has been an increased concern that Walmart offers substandard products, inferior quality, poor customer service. For example: Adidas AG, the second-largest maker of sporting goods globally, said that a house brand of shoes sold at Wal-Mart may injure those that wear them. Now thats quite a statement about product quality. Providing superior customer service and quality is vital to having success in any business. A customer is prone to buying a product from a company again when it appears that the company has surpassed customer expectations. And, Wal-Mart Inc. one of the most profitable companies in the world, attributes exceeding customer expectation to the deceased CEO and company founder, Sam Walton. Providing superior customer service and quality with cost value proposition will increase profitability, enhance customer relationship and bolster the Walmart objective of sustainability.
Pay attention to changing customer needs
Another concern is that Walmart is supplying obsolete products especially in clothing line. Walmart must develop awareness of changing market trends in knowing the likes and dislikes of customers who change their tastes from time to time. Consider for example: Gap Inc. is a company that has always created their clothing merchandises to be in line with the fashion trends in todays culture. Gap Inc. states, “Gap Inc. is a blend of a dynamic, fast-paced culture, respect for diversity and a strong support of the communities where we live and do business. Walmart, being a clothing retailer, must keep up with changing trends otherwise it will soon find itself obsolete in many product lines.
Re-enforce sustainability to further improve customer relationship
We respect Walmart green and innovative