Toyota Swot AnalysisEssay Preview: Toyota Swot AnalysisReport this essayToyota SWOT AnalysisSWOT Analysis:Strengths:піРNew investment by Toyota in factories in the US and China saw 2005 profits rise.піЅ Diversified product range, highly targeted marketing and a commitment to lean manufacturing and quality.піЅ In 2003 Toyota knocked its rivals Ford into third spot, to become the Worlds second largest carmaker with 6.78 million units. Many are now saying that Toyota may become the largest automaker surpassing General Motors by next year.
піЅ Uses marketing techniques to identify and satisfy customer needs, and as emphasized by the case video, on customer relationships.Weaknesses:піЅ Manufacturers need to make sure that it is their models that consumers want versus competitorпіЅs.піЅ Most products targeted to the US and Japan only – shifting attention to the Chinese market.піЅ Movements in exchange rates could see the already narrow margins in the car market being reduced.піЅ Company needs to cautiously keep producing cars in order to retain its operational efficiency, especially in the case of the Prius, which the case study states had a back-order dating back six months.
[quote=Ferguson]Cannibals’ CEO and co-founder Peter Fenton said Tesla’s latest announcement of an off-roading business model has made it clear that the company will remain under-performing, despite its $5 billion valuation. Fenton, who headed Toyota’s US division in 2013 and has said he remains “very confident” that the automaker will stay on course through 2020, also pointed to a strong performance year in 2014 that included a $15 billion acquisition. “[Tesla] doesn’t need to make much capital to drive growth,” Fenton said after the announcement of such a new business model. “We’ve built an investment model with the Model 3 that’s well above anything we’ve ever experienced.” However, the company will be struggling to stay relevant because the model’s success in 2016 is contingent on demand for the battery-powered, energy-efficient sedan.
“[In the 2015] year, the cars were more powerful than anywhere in the world,” Fenton said after announcing a $5.8 billion buyback program. “I think all of us are trying to reach some new standards for ourselves and to push ourselves to become a more well-rounded, better-mannered business.” This includes the launch of the $30 sedan next year, where Fenton expects the Model S lineup will be substantially larger than the current model. Fenton said, “If we can do that more than once, you can just say it’s going to be a big turnaround for everybody. I don’t think that’s the goal here at Ford. I don’t think that the Model S is going to be the model of the year for us as the Model 3 was last year.”
Fenton said his company has successfully invested in a total of $50 million since then, yet there was no need to use that money to invest other businesses in North America. Fenton has noted that over the past eight years, the number of automotive investments that he has made is roughly two out of every three, but he said Tesla’s global brand of luxury cars are expected to grow significantly. This growth is projected to generate approximately $500 billion in cash and $1 billion in product sales in the next five years, he said.
“Now it is clear that we have a strong brand, and I think that was shown in one of the best financial results we achieved in the history of our company as the Model 3 was last year,” he said. Fenton said, “I’ve continued to work hard to build
Opportunities:піЅ Lexus and Toyota now have a reputation for manufacturing environmentally friendly vehicles. Lexus has RX 400h hybrid, and Toyota has it Prius.
піЅ Rocketing oil prices have seen sales of the new hybrid vehicles