Craigslist Vs Yahoo
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Company profit at the firm level and customer value at the customer level are possible to achieve at the same time. Providing products or services at a price that brings in high revenue and satisfies customer needs at a reasonable price maintains customer loyalty and company profit.
For example, Craigslist provides a service that maintains sources of revenue at the company level by charging a rate of $25 for a job posting and $75 for a job listing. They maintain customer value at the customer level because the customer is not charged for buying or selling items on the website. It also maintains customer value because the site is convenient to the customer; it updates daily and separates into geographical area.
Yahoo originally started as a network/internet guide. A web engine like yahoo was designed to search for information on the Web. Yahoo eventually evolved into Web Portal to increase customer value and profits. A web portal offers services such as email, news, stock prices, information, databases and entertainment. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications and databases. This increases customer value because it allows consumers to easily search for goods and services while they access personal features such as email and news.
Yahoo maximizes their profits by search engine advertising. Search engine advertising is a method of placing online advertisements on web pages that show results from search engine queries. Search engine advertisements are targeted to match key search terms entered on search engines. Yahoo profits off advertising by providing a list of search results ordered according to the bid amounts paid by the respective advertisers. They also profit by ad placing throughout their website. This increases customer value because ads are served based on searches of the user and this increases profits because companies pay yahoo for ad space.
Internet technology as a hole has made the decision making process much easier as well as more informative then traditional strategies. This is especially evident in the retrieval information as well evaluating alternatives.
The buyer decision process is the decision-making process undertaken by customers in regard to a potential market transaction before, during and after the purchase of a product or service. The Internet allows the potential consumer to perform extensive research on the product he or she desires much more quickly and efficiently then with traditional methods. For instance, the consumer can look up reviews of a certain product to see if that model or brand is suited to his or her specific needs.
The process of evaluating alternatives has been greatly improved because of the resent integration of various I.T strategies. The consumer can gain an abundance of information relatively quickly in regards to comparing products and brands to siphon out the items not suitable for his or her specific needs. For instance, while looking for a DVD player, the potential customer can use a search engine to find a few companies that can offer the product with the features he or she desires. From there