Sagrada Pastelaria
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SAGRADA PASTELARIA BS ENTREPRENEURSHIPSAGRADA PASTELARIAOur VisionSagrada Cupcake will be living proof that caring, integrity, hard work and innovation at all levels create success. And the taste of life will be shown thru the TASTE of Sagrada CupcakeOur MissionOur mission is to enhance our customers’ business. We will do this by providing the highest quality bakery products and the best possible services to the food industry. We will continuously improve all aspects of our business in order to sustain the long-term success of our customers and ourselves.OjectivesThe innovative creation of pastries that looks expensive and high-class cupcakes but cheap priceMaking a relaxing and having a good ambiance pastry shop in the communityGood Merienda items at a reasonable priceCHAPTER IEXECUTIVE SUMMARYName of the Business: “SAGRADA PASTELARIA” Our business is about bread and pastry. The reason why I conceptualized my project/product to sound alluring and unique. Hence, the name, Sagrada Pastelaria. It is a Portugese language which means “Pastry Style”. Estilo or Y’stilo as Style and Sagrada is all about the elegance of the said productLocation of the Business:` 118 14 St. New Kalalake Olongapo CityBrief Description of Sagrada Pastelaria The objectives in starting this business possible is to market a kind of Product that not just Classy but also Elegant. This kind of Product usually tends to be Convenient and worth Buying for the customers, that’s why they made. I decided to put some twist and make it more Exciting to visit. my business may be look extortionate and pricey but it’ll be worth it.Type of Business Sagrada Pastelaria is a Partnership Business Products and ServicesSagrada Pastelaria sells desserts and pastas with customer service in a decent and home whelming atmosphere . Customers can dine-in and watch the chef create their dessert. We also offer Events Pastry Designing . Everyone can come it is more like a variety of Fun and Excitement with a matching Good taste.CHAPTER IIMarketing Plan The market projection of this business constructed from all the informations gathered around the area of 14th Street . We conducted the projection for the first five years by the sales , Market acceptability and capability to supply resources. This Business is reasonable because people are willing to consume our products and to benefit our services. We can also review some factors like the prices of the competitors and the sources of the supply and how they affect the project.
Market share Every business must know their market share that will serve as basis of marketing strategies of the place. It will explain the extent of market that we need to satisfy. Out of the total available market, we made our capacity to supply based in our resources. I have 1 counter, 2 ovens and each product requires 15 minutes preparation. Our store hours are just based to mall hours as we start but as we grow bigger he store will open 24/7. And 100 persons is our capacity to supply per day and annually the general allowance of the customers is 500 pesos.Market Information Sagrada Pastelaria focuses on local markets, Olongapo City provides an excellent climate for my pastry as households there spend more money Target Customers, Location and their Quantities My Main target customers is the middle class families, Students near in Kalalake National Highschool and Office employees in SBMA. Because they can afford our products and as this business is a Café they will patronized our products like coffee and other pastries Direct Competitors and their estimated market sharesMy Direct Competitors in my business is the Hugot Burger because that business is located 500 meters from Sagrada Pastelaria List of Direct Competitors Estimate Market ShareKEIKS Cake HouseSefinas Bakery & Café Pasta and Pastry CafeSales StrategyWe need to sell the cafe as well as the product. Just as Vanilla Cafe sells Tasty Pastries pastas and drinks, Sagrada Pastelaria will come to be known as a millennial Pastry Stop ShopProjected Sales1. per month2. In Peso SALES 1ST MONTH2ND MONTH3RD MONTHDessert SalesP150,000P220,000P300,000Take OutP5,000P6,000P9,000P200,000P226,000P309,000TOTAL SALESP735,000CHAPTER IIIFinancial PlanOur financial success to grow Sagrada Pastelaria as a Pastry Shop. We are looking for an investment of P 7,000,000,00 with the investments if my 3 investors ,