Social Networking in BusinessesSocial Networking in BusinessesSUMMARY OF ARTICLECustomers or would be customers can become more informed about a product, share any possible concerns with the product, whats good & bad, and what can be done to make it better. However, the problem with online is that its divided into two categories, ‘haves and ‘have-nots. The ‘haves are the sites where visitors spend their time sharing ideas with each other and just talk about the product or company. Through this companies can receive insightful feedback about the product and are able to create strengthening bonds between the product makers and consumers. The ‘have-nots sites, ran but companies themselves mostly, discuss primarily the product, and offer only a few ways to interact, which makes many visitors not want to return, ever.
SUMMARY of ARTICLECustomers and would be customers can become more informed about a product, share any possible concerns with the product, whats good and#039; bad, and what can be done to make it better. However, the problem with online is that its divided into two categories, ‘haves and ‘have-nots. The ‘haves are the sites where visitors spend their time sharing ideas with each other and just talk about the product or company. Through this companies can receive insightful feedback about the product and are able to create strengthening bonds between the product makers and consumers. The‘have-nots sites, ran but companies themselves mostly, discuss primarily the product, and offer only a few ways to interact, which makes many visitors not want to return, ever. If a user is dissatisfied he may opt to leave the site, but he may choose to use an offline service and share in a more social experience.The ‘have-nots sites, run but companies themselves often start with a simple blog and follow these social sites, they try to break out of this structure with the help of web pages, blogs that will provide a more in depth discussion. This is a little different from online sites. They are more about showing visitors something new and engaging to see how the products and companies interact. Most such sites are just for fun and offer an in depth discussion and the best way of looking at the product. It’s just a matter of doing the best impression and staying in the right mindset for the site. Many sites will create a new “store” on a daily basis, where there will be very high level of activity and then it becomes a normal everyday task to get the most out of your time in terms of getting the most out of your time away from the activities on the site. If the user will come to such such an impression (not only from a blog or site, but also from a lot of other visitors), it’s important to make sure that you stay in the “store” and maintain the site’s “feel”. This place or place should be designed from the bottom up so there’s always plenty of space to use the web pages, which are only here for fun, and it isn’t really a normal site, when you get to a place like that. The site then becomes very different from just other sites. It will definitely be more organic and may even be more productive for the user.It is also important that your site and its people always remain on the current page of your business. The focus should always be on improving the experience for the audience. This includes, by helping the consumer to interact with the products in question and create an understanding of the concepts and benefits of each product. It means that their perception of the product gets better. It further helps them to interact with the brand more and with the product in their hands when they are looking for more ideas that will solve their problems. It gives more opportunities for the consumer to share knowledge and build relationship with the company. It also makes them aware that they need more people to be involved in making their purchase decisions and it’s the user who decides on which direction consumers should go in, not just the company.The
Enthusiast and customers of the brands and products run the successful communities. A well-designed brand community can be used to conduct marketing research, generate and test ideas for product innovations, deliver high quality customer service, strengthen the bond with existing customers and new ones through word of mouth.
Article goes on to discuss four ways to turn a tired brand community into a powerful market research lab. One way is to stop controlling everything. Most communities, run by companies, host discussions about products and services mainly. For example, Ford Motors Co., has a brand community, syncmyride.com, for its Sync product and it limits discussions on the message board to Sync itself. No one can discuss anything else but that. The article argues that allowing discussions, feedback both positive & negative, and activities like networking and socializing leads consumers to come to the site for many reasons, emotional and social. It keeps them