Essay About Data Gathering And Advertising Revenue

How Should the Company Improve Its Data Gathering and Deliverance?
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POINT OF VIEW- productionPROB. STATEMENT:How should the company improve its data gathering and deliverance?Analysis GEN ENVIRONMENT:-advertising revenue are on the line- internet and digital devices made eith TV application- Changes in viewing habits- Televeision business gets cut into thinnier slicesTASK ENVIRONMENT:Clients cant allocate their resources without the ratings from the companyArising of cable and satellite companies, Clients don’t received its data Clients understands but have ittle sympathyViewers’ think TV networks are in the business INTERNAL ENVIRONMENTAdvertising revenues for television industry depends on Nielsen ratings- managmetn primary goal is providing eyeballs for advertising-Since 1923, perform surveys of the production of industrial equipmentBecame household name when it launched its tv ratings system in 195060 years later, still functions near monopoly in the ratings businessOPPORTUNITIESInternet and digital devices that uses apps.Ratings the currency of the business$70 B of revenue depends on them.THREATSChanges in viewing habitsCompetitors works on using real time TV viewing data ratingsContinuosly unsatisfactory of the clientsTv business gets cut into thinner slicesSTRENGHTSLong run in the industryEyeball for advertisingWEAKNESSESAmount of data processed double in a yearOverloading computer serversStraining company’s human system“amytime, anywhere medi measurement”Problems in its quality on gathering ratings  data.FORMULATION AND EVALUATION OF ALTERNATIVE SOLUTIONS: Upgrade servers to acoomodate the increase in the amount of data and delegation of workload. PROSIncreasing data gatheringMore organizedAssurance of serviceAttract more clients due to new serversUtilizes the resourcesEasy to gather dataCONSTime consumingRisky riskCostlyGive quota to the employeesPROSAssurance of outputThere will be no stagnant resourcesAchieve their goalsWill not cost too muchMake the process easier and fasterCONSData are not accurateEmployees will be pressured“Mag aagawan ang mga employees.” Give incentivesMotivates the employeesCONSCostlyWalang assurance kung makakapag gather ng dataDECISION AND RECOMMENDATIONBEST SOLUTION AY UNG NUMBER ONE. IMPLEMENTATIONWhat-who-where-how-whenDelegation-production-prod.office-specialization-2weeks afterQuality control ng data gathering-prod/marketing-working place-deliberation-1 monthSurvey-marketing-publicplaces- questionnaire- 2monthsApproval-owners and topline managers-head office- board meeting- 1 monthContingencyNUMBER TWO ☺