Dish Detergent
Essay Preview: Dish Detergent
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There are so many dishwashing products that are really good with cleaning dishes. Most dish detergents leaves the hands dry and ashy from being in the soapy water for a short period of time. There is one particular dish detergent that helps dishes become crystal clear and clean without leaving rings and spots. That is Dawns Dish Detergent. This product is advertised as the worlds best breakthrough detergent that can change the way you handle your dishes.
Advertisement
Dawns has over 30 TV commercials around the world. There is a dawn animal commercial that has saved thousands of animals that were caught in oil spills were washed in the dishwashing liquid to clean them. Also there is Dawn dishwashing soap commercials which were air for the first time in 1985. The commercial shows how a dish that has tough grease in it cant be cleaned with any other dish liquid and after washing with dawn liquid soap it removes the grease right away. In “The Power of Advertising” authors Aronson, Wilson, and Akert (2005) states “that the trick to advertising your product is to make your product personally relevant”. (Para. 7, pg. 676) Dawns famous quote is “Dawn take grease out of your way”. This quote has been around for many years.
Products
Many years dawn dish detergent has changed. Consumers can use it in any form. It has changed its color, smell, and bottles. There is the Dawn Direct Foam which is used directly on the dishes without a sink of water. Dawn has a Power Dissolver thats used for tough stains that sticks on pots and pans. There is also Cascades by Dawn for dishwasher. In” The Power of Advertising” by Aronson, Wilson, and Akert (2005) states” the campaigns work by convincing people that has problems and advertising the products can help their problems.(para.9, pg.677) There are so many products with Dawn that makes you fall in love for the sake of your dishes.
History
Dawn was created by Procter & Gamble in 1973 where their headquarters is located in Cincinnati, Ohio. They provided products and services of superior quality and valued consumers in over 80 countries. P&G started turned their advertisements for dawn into a remarkable scribed commercial that consist of show playing. This was to advise the consumers how well the product worked. In the article “How to Get People to Watch TV Ad” by author Carlo Longino (2010) states “Viewers need to be given a reason to watch ads”. (Para. 1) Dawns advertisements were a good example for getting their consumers attention.
Finally, after watching so many advertisements and buying so many products of dawns, I have found that these products are the best. They work well with cleaning the dishes in many different ways and keeping animals clean and protected from chemicals.