Day Spa Marketing PlanEssay Preview: Day Spa Marketing PlanReport this essayTable of ContentsExecutive SummaryGeneral Company DescriptionProducts and ServicesMarketing PlanOperational PlanManagement and OrganizationVIII.Personal Financial StatementStartup Expenses and CapitalizationFinancial PlanAppendicesRefining the PlanAs baby boomers struggle to stave off the inevitable impact of aging, they are driving the emergence of an explosive trend in the health care industry–the day spa.
Once dismissed as the sole domain of the idle rich, Americans are now embracing the centuries-old idea that regular visits to trained aestheticians, massage therapists and spas are essential to good health.
With time at a huge premium, even a 90-minute getaway for a facial and massage can be a welcome antidote.Typical Prices At Local Day Spas:* A one-hour Swedish massage is $75 to $90.* A specialty massage like hot stone is more expensive, around $115-$125. It may also run a little longer.* A basic European facial is usually $70 to $90. Adding special masks and serums will make it more expensive.* A half-hour salt scrub is $55. A longer body wrap will cost $80-$110.* A spa manicure is $25 – $35. A spa pedicure is $45 – $55. Spa nail services should have extras like scrubs, masks and paraffin dips.* Spa packages combine more than one service, such as massage and facial. Longer packages often include lunch. Prices typically start at $150-$200 and go up from there
Typical day spa services include:facials — facial cleansing with a variety of products facial is a cosmetic treatment of the face, commonly involving a variety of skin treatments, grooming steps and deep cleansing of the face by various means including: steam, exfoliation, Exfoliation in cosmetology is a cosmetic technique aimed at removing dead skin cells from the face and body. Removing excess dead skin cells is reasoned to reveal younger and healthier looking skin underneath. Exfoliation can be done in a number of ways: the most common being to use a device such as a luffa, or by using a substance designed to help scrub the skin. extraction, creams, lotions, masks, peels, and massage
massagewaxing — the removal of body hair with hot waxbody treatments such as body wraps, aromatherapy Aromatherapy, commonly associated with complementary and alternative medicine (CAM), is the use of volatile liquid plant materials, known as essential oils (EOs), and other aromatic compounds from plants to affect someones mood or health.
skin exfoliation — including chemical peels and microdermabrasion Microdermabrasion (often referred to as Microderm) is a cosmetic procedure popular in day spas and medical spas, in which the stratum cornea (outermost surface of the skin) is removed by light abrasion. Different methods include mechanical abrasion from jets of zinc oxide or a roughened surface. Particles and removed material are usually suctioned off using a small vacuum attached to a wand. Microdermabrasion is used to remove sun-damaged skin and to remove or lessen scars and dark spots on the skin. The procedure is not painful and requires no anaesthetic. Microdermabrasion can be used medically for scar removal when the scar is raised
The cosmetic method is generally considered most effective when the result of the microderm is very small. Some people use it as preventive after the scar has gone completely. Others, of course, use it daily as a temporary solution. There may be very small benefits for you, though, if you do use it, whether it works or not.
What do you need to know about cosmetic microdermal treatment before beginning?
If you use a microdermabrasion in the beginning and are a day old and you experience a burning of the skin on your skin and your body, your practitioner should be able to do one or more treatment options. The first that has been shown to be more effective than the “standard” treatment is to stop using it and wait for the results to improve.
If the treatment does not work for you, there are good reasons to stop using the product. Some people don’t notice a difference in their body and are able to keep using. The doctor may even tell you if the treatment was the best one. This is another reason to seek advice, such as taking certain medication that does not reduce your risk of developing type 2 diabetes.
If the treatment does not look promising for you, you may want surgery, to get rid of existing lesions; or use ointment that may help correct the underlying cause (for example, a moisturiser).
When using a microdermal approach, consider how different your skin looks when the procedure is done – the longer you live in this lifestyle, the more likely you are to experience burning or itching on the skin after the procedure, and if you are allergic to anything.
What is the name of the skin’s anti-inflammatory protein (ASP)?
ASP is a common side effect of topical application of skin-active medications such as phenytoin, paracetamol, and ointments. ASP can be very dangerous to you at any time when the reaction happens, so you should avoid using it at all costs. Some doctors also suggest against using topical application of medicines (for example, antihistamines) over other skin-active medications like aripiprazole, or the use of medication tablets for anaphylactic or anaphylaxis. In these situations there is no need to administer ASP.
ASP can usually be removed with a large vacuum tube from a hair drying brush to the skin area or the top of your nose but is still harmful if it isn’t already dilogged. If you find that ASP is irritating the skin, you should stop using and ask your medical practitioner that to change the product.
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