Wing and a Prayer Case Study
Table of Contents
Introduction
Situation Analysis
Data Analysis
Break Even
Possible Income
Key Issues
Alternatives
Full time Job
Student Loan
Evaluative Criteria
Recommendations
Action Plan
Appendix I
Appendix II
Works Cited
Wing and a Prayer Case Study
Introduction
Making money for university can be a difficult task when you have limited months in the summer. Stefan and Zach have big dreams and even bigger expectations of their bungee jumping idea. We are here to take a deeper look into their business venture as well as come up with some alternatives they may want to consider. We will look at the benefits, costs, problems, and key issues they may come across in order to be successful.
First we will look into an analysis of their bungee jumping plan.
Situation Analysis
Any business opportunity should be analyzed by assessing both the internal and external environmental factors. We need to take a look at the bungee jumping business’s strengths, weaknesses, opportunities and threats (SWOT). The table below shows a SWOT analysis for the bungee jumping business.
Table-1
SWOT Analysis
Strengths
Weaknesses
* Finished Bungee jump training course
* Experience in the Entertainment Business
* Experience with crane operations
* Outstanding safety
* Has a creative partner
* Without spotlight, forced to operate only 30 min after sunset and 30 min before sunset
* Little demand at the beginning of the week.
* Owners are young and may have trouble getting all necessary documents together
Opportunities