German Mice-Market
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The Meeting Industry in Germany
– Development and Recent Trends –
International Tourism Student Conference (ITSC)
Business Tourism
The Meeting Industry in Germany
– Development and recent Trends –
Presented to the:
Paper Review Panel of the International Student Conference
IMC University of Applied Sciences Krems,
Austria
Presented by:
Heilbronn University of Applied Sciences,
Germany
Abstract
To approach the MICE-industry in more detail every letter of the acronym MICE is looked at individually. The intention is to provide key data that offers the pos-sibility for deduction as well as a comparison with other international meeting
destinations. All presented data is taken from the studies of AUMA, GCB Meeting and Event Barometer, ghh consult, TNS Infratest GmbH and VDR Travel Report. The statistical universe of each study is defined in Appendix B. The outcomes predicate that there is a growing international participation in fairs and trade shows. In the same way the strategic geographical position of Germany will at-tract more businesses. It could be detected that despite the fact that companies need meetings as mean to keep their employees informed, trained and moti-vated, each event has to proof its effectiveness and efficiency.
Content
Content
List of Tables and Figures
Apprehension
Biographical Notes
Introduction
Business Travel
Corporate Travel
Meetings
Incentive Travel
Exhibitions & Trade fairs
Major Players
SWOT —Analysis (Germany as meeting site)
Conclusion/ Future Trends
Bibliography
Appendix A
VIII
Appendix B
List of Tables and Figures
List of Tables
Table 1: Business vs. leisure tourism
Table 2: Meetings — Share after meeting type
Table 3: Positioning of LH within international scheduled flight traffic
List of Figures
Figure 1: Share of capacities on meeting locations
Apprehension
Association of European Airlines
Aktiengesellschaft
Amex
American Express
AUMA
Ausstellungs- und Messe-Ausschuss der deutschen Wirtschaft
BCD Travel (3rd largest global Travel Management Company)
Business Development Research Consultants
Bundesministerium fДјr Wirtschaft und Technik
Bundesverband deutscher Autovermieter
Business Travel International
Computer Aided Telephone Interviewing
Carlson Wagonlit Travel
DB AG
Deutsche Bahn AG
DeGefest
Deutsche Gesellschaft zur FĶrderung und Entwicklung des
Seminar- und Tagungswesens
Deutsches ReisebДјro
Deutsches Wirtschaftswissenschaftliches Institut
fДјr Fremdenverkehr
Deutsche Zentrale fДјr Tourismus
e. V.
eingetragener Verein
Fremdenverkehrswirtschaft International
German Convention Bureau
Gross Domestic Product
Gesellschaft mit beschrĤnkter Haftung
International Air Transport Association
InterCityExpress
Institut fДјr Planungskybernetik
Koninklijke Luchtvaart Maatschappij (Royal Dutch Airlines)
Lufthansa City Center
Meetings, Incentive Travel, Conferences and Conventions,
Exhibitions
Professional Congress Organizers
Scandinavian Airlines System
Society of Incentive & Travel Executives
Small Medium Enterprises
Nachfolger von TUI Business Travel
Touristik Union International
Verband Deutsches Reisemanagement e. V.
World Tourism Organization
Biographical Notes
Authors profiles
Introduction
According