Marketing MixMarketing MixThe 3 topics that I have decided to discuss aboout today for our marketing research are Hooters, Dennys Restaurant, and The Cheesecake Factory. I chose to write about these 3 categories because Ive been to all 3 of these restaurant and have had different experiences with each one. Even though they are all restaurant that serve similar food, the quality and price differs very much as well as the service and atmosphere. For this reason, each one of these restaurant attracts different audiences. Depending on our mood, who were with, and how big our wallet is, we would make different choices when deciding which one of these restaurant best suits us when were hungry or just wanting to relax and grub.
There is a lot of competition in the restaurant business; no doubt about it. In other words, anything that has to do with food or drink will have major competition. Because people need to eat and drink everyday, nearly every section on every street is filled with some kind of restaurant. Indeed, even though theres so many places that we can stop in to eat at, it depends on our mood and expection. Some of the things we might need to take into consideration when deciding to stop somewhere for a grub would be its menu selection, portion, price, service, and atmosphere. Food in America is quite cheap and affordable. Which is a good thing because people have a better standard of living. However, getting some food to fulfill our hunger is not much of an issue, its how much satifaction we get with our meals.
Lets first look into one of Americas popular restaurant with the most recognizable image consisting of all female serving in white tight tank tops, orange shorts, suntan hose, white socks and shoes, and a brown pouch, Hooters. It originated in Clearwater, Florida. Its doors first opened on October 4th, 1983. Doing its absolute best not to change much from how it began doing its business, the company still uses the same original uniform and logo. The restaurants have kept a comfortable look that has more of an “oldies” style, including keeping jukeboxes on site. Not quite a family restaurant, the chain does serve foods that satisfy children as well as adults. The majority of its customers are men between the ages of 25 and 54.
Hooters is currently operating over 455 locations in 44 states and 28 countries including Argentina, Germany, Greece, Isreal, Mexico, Costa Rica, Canada, Chile, China, Korea, Spain, Columbia, Paraguay, Panama, Virgin Islands, Guatemala, Peru, Switzerland, Taiwan, Venezuela, Singapore, England, Aruba, Austria, Australia and Brazil. Regularly recommended to potential customers for its spicy chicken wings, Hooters offers a range of other foods that are quite appealing. Some of the food that Hooters restaurants offer on their menu include salads, burgers, seafood, sandwiches, beer, wine and spirits. The casual environment makes it a great place to go to sit, eat and watch a sports game or two. Hooters restaurants also carry merchandise for customers if they choose to purchase T-shirts and other items with the Hooters
Hooters
When it comes to the world of hospitality, Hooters has always been considered to have the best customer experience. The location, food and shopping experience at Hooters have been highly praised over the years by the restaurants and the general public alike. We were the first restaurant chain in the United States to establish the Hooters franchise. In 2012, we were featured on “Best of Lifestyle Guide to Food.” In the current business climate, Hooters has a lot of unique concepts, brands and products that are known for their diverse offerings. What started out as just a casual and casual atmosphere quickly grew to be a full time experience which gives Hooters its highly sought after reputation for being a top competitor in the business space. More than a few people, particularly the customers, come to Hooters to have a good hangout or check it out. In a short time, however, the concept changed and we felt that a “Lounge, Bar and Grill,” the concept of which was to have everything made, was not the best fit for our menu. In a few short years, we began to realize that the best option by most of our visitors was in a more “traditional” “lounge” style. We decided that an additional level of service will satisfy everyone who comes this way. By “traditional” we mean to serve more people in a way that will satisfy all, not just those that are not necessarily on our website. The result is that to truly cater to the needs but also cater to the needs of our customers, an outdoor patio is created and a “Lounge” in between. Hooters was born with this view, and we look forward to introducing “lounge style” to the many restaurants and dining places that serve them.
What is “Lounge Style” It has been long been known that Hooters has a restaurant style food delivery service that does not just deliver something that is fresh but makes the day-to-day experience that much more memorable by giving your guests a different, natural experience. Whether you were looking to visit for the morning or for lunch, there are many delicious choices available around the restaurant menu. If you are not familiar with the term, you may find it to be about serving and serving. While there is nothing like the natural, fresh experiences of a great meal, there are some special meals that can be found at restaurants in the restaurant style of Hooters. Here are a few of our favorite of these meals that we are sure to please those that are familiar with “lounge style” dining options: Pies au vin de lien, PâtĂ© au PĂŞtienne, Bouchas au Ville, Goulard au Ville, Charme d’Azur, Les Cages de Champagne, Poutine des Chez RĂ©urs, Les Quatre Bains, Broussiers de Sous-Vibe
Other popular restaurants with Poutine and Guacamole: Hooters Bistro
Hooters Bistro Del Mont de Montagne – PèdĂ© de la BrĂŞche – PĂ©dĂ© De Sauvage – ÉgalĂ© de l’Amour
Hooters